In the ever-evolving world of digital marketing, particularly within the automotive sector, maintaining a competitive edge can seem daunting. That’s where metrics and benchmarks become indispensable, providing crucial insights into campaign performance and avenues for improvement. In this blog, we explore two key metrics—Click Through Rate (CTR) and Cost Per Click (CPC)—comparing J&L Marketing’s 2023 Automotive Industry Performance against industry benchmarks for the same year. Specifically, our analysis spans Sales and Service Marketing across both Paid Search and Google Display Network ..read more

The Google Ads platform allows advertisers to reach nearly limitless consumers on the Google Search Network, non-search websites, videos, and mobile apps. Brands may bid in auctions to display concise advertisements, product inventory, and company services to users. To keep the quality of sponsored results high, Google instituted a complex system that digital advertisers must comply with to be eligible for participation. It can feel overwhelming at first glance, but with our knowledge, persistence, and practice, you can have maximum success in paid search advertising.  In this article, we ..read more

Although it certainly feels like a lifetime ago, it hasn’t been that long since people regularly relied on cable or bunny ears to provide access to their favorite shows and movies. But now, those days are in the rearview mirror, replaced by the rise of smart TVs and on-demand streaming services. Not only has this been more convenient for viewers, but it’s also created new, advantageous opportunities for video advertising: OTT and CTV ads.  OTT refers to over-the-top advertising, which delivers video ads to viewers through streaming services. CTV, or connected TV, is mostly the same as OTT ..read more

Any company that may store customer or client information needs to be aware of the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and a range of global data privacy regulations. Many organizations use these standards to institute strict data safety policies and adjust their technologies to prevent data theft and mismanagement. The only way to keep up with the competition and avoid compliance issues is by understanding data management standards and how they impact your obligations regarding securing sensitive information. Whether your company uses social medi ..read more

The marketing landscape moves at record speed to keep pace with consumers’ evolving needs and preferences. As a result, the way marketers talk about their work—ad features and formats, targeting, performance metrics, and more—is also constantly in flux. Complex terminology, acronyms, and buzzwords dominate marketing speak, and new ones emerge regularly.  We recognize that marketing jargon can sometimes feel like a foreign language. So, we’ve pulled together a comprehensive guide to all of the industry terminology our clients may encounter in our work together.  General Terms  In ..read more

The digital advertising industry is expected to reach $667 billion by the end of 2024. The simple reason for this astronomical figure is that it produces results. Of course, these advertisers do well with practice and effective use of targeted messages. Serving advertisements to the appropriate audience at the right moment with a powerful message can produce monumental results. Serving them to an uninterested audience, on the other hand, equates to wasted ad spend.  It is imperative to develop and implement ads containing messages that will resonate with the audience at their level in an ..read more

Why do some search engine marketing (SEM) campaigns wildly outperform others? Why do some strategies, like a “limited-time offer,” consistently drive more sales despite being used so often? The answer lies in the psychology of user behavior. Underpinning every successful marketing campaign are the emotional triggers and unconscious cognitive biases that drive people. Crafting messages that meet these tendencies allows you to engage, offering value that meets your customers’ deep-seated wants and needs. Whether it’s the urgency invoked by scarcity, the allure of exclusivity, or the comfort of t ..read more

In the ever-evolving digital marketing landscape, staying on top of the latest trends and advances isn’t just a strategy; it’s a necessity. Over the years, various tools and techniques have emerged, each vying for attention and engagement in the crowded online space. Yet, one medium has undeniably risen above the rest, commanding influence and effectiveness in marketing efforts: Video production. Almost 93% of web users worldwide watch video content every week, and a third of the total time spent online is dedicated to watching video content. This blog delves into the importance of video in to ..read more

Whenever an individual or business moves, one of the most important things to do is inform everyone of the change of address. For businesses, this extends beyond a national change of address — it also includes changing the information on all of their online platforms. Yet when a company switches locations, they often put off or completely forget to do this latter part because of the research and time involved. Fortunately, this guide is your key and cheat sheet to changing your business’s address on some of the most popular platforms, including Google Maps, Waze, Apple Maps, and more. Google M ..read more

Imagine creating just one digital graphic or video and sending it to millions of eyes. This is the new reality we live in today, where digital marketers have the potential to reach every person on the planet with a single advertisement. Big companies such as Coca-Cola, Nike, and Facebook are already in the game, and more companies are following suit. This guide will show you how to join them with instructions on designing, implementing, and optimizing your display ad campaigns. What Is Display Advertising? Display advertising is a form of digital advertising that focuses on creating and then s ..read more