Kennedy Marketing Group Blog
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Kennedy Marketing Group is a leading provider of automotive marketing solutions for dealerships. Stay up-to-date on the latest news and trends in the auto industry. Read about dealership marketing and sales strategies on our automotive marketing blog.
Kennedy Marketing Group Blog
2y ago
SAN CLEMENTE, Calif., March 22, 2022 (SEND2PRESS NEWSWIRE) — With the threat of ransomware and cyber-attacks in general growing daily due to worldwide unrest and economic insecurity, Kennedy Intelligent Data (KID) has allied with Blueshift Cyber Security. This alliance allows KID to provide comprehensive and turnkey managed security services for companies like those in the auto industry that are at significant risk of data theft and financial harm to their customers.
Ransomware attacks have cost companies an untold amount of money, certainly in the hundreds of millions of dollars in recent ye ..read more
Kennedy Marketing Group Blog
3y ago
Toyota of San Bernardino experienced significant increase in traffic to dealership utilizing KID/SQREEM AI Marketing Program
SAN CLEMENTE, Calif., May 25, 2021 (SEND2PRESS NEWSWIRE) — Kennedy Intelligence Data (KID) with its partner SQREEM Technologies Pte. Ltd. developed and executed a program for Toyota of San Bernardino with its proprietary artificial intelligence (AI) technology to increase the success of the dealership’s digital advertising campaigns. The results were so successful that a larger program is being prepared to test the KID approach over a greater network of Toyota dealersh ..read more
Kennedy Marketing Group Blog
3y ago
SAN CLEMENTE, Calif., Sept. 21, 2020 (SEND2PRESS NEWSWIRE) — Kennedy Intelligence Data (KID), a subsidiary of Kennedy Marketing Group (KMG) has formed an alliance with SQREEM Technologies Pte. Ltd., a leading artificial intelligence firm to provide superior real-time and behavioral driven digital advertising services for the automotive industry. KID has exclusive rights to SQREEM’s proprietary artificial intelligence platform for the automotive industry and will focus on franchise dealerships in North America.
SQREEM uses proprietary processes and a fully-automated approach that allows them t ..read more
Kennedy Marketing Group Blog
4y ago
Figuring out how to get us Millennials onto the sales floor is a big headache for dealers. However, contrary to popular belief, 64 percent of Millennials still believe that face-to-face interaction is important to the car buying process. After we spend all that time (17 hours on average) doing research online, we still need to see the car in person to seal the deal. 96 percent of Millennials will still test drive a car before they buy it. That’s a huge number of people who YOU have the ability to influence with a positive test drive experience.
It’s true that Millennials are ..read more