We don’t need to tell you that customers aren’t going straight into dealerships on a whim for a wander around the forecourt anymore. As part of a wider pattern of shifting consumer behaviour, people are spending much more time researching their next vehicle online at home, long before they even think about setting foot in a dealership.  Whilst this might seem like something you can do nothing about, there are many ways in which this can actually benefit a dealership, but understanding where and why customers are spending so much time online is the first step to leveraging this for your ..read more

Google Vehicle Ads are officially here, but maximising their effectiveness will still require some effort. Luckily, we’re here to help. We’re thrilled to be offering Google Vehicle Ads in our marketing packages, so you can benefit from this new advertising opportunity! Explore the world of Google Vehicle Ads and discover what we can do to help you unlock the full potential of this form of advertising. From leveraging Google’s powerful targeting capabilities, to reaching the right audience, we are here to guide you. What are Google Vehicle Ads?  Google Vehicle Ads work similar to other ..read more

It’s official! Google Vehicle Ads are coming to the UK! But why is this such a big deal? And how can it help your business? That’s where we come in.  Making sales targets can sometimes feel like an insurmountable task, and in challenging financial times such as these, marketing spend is often the first thing to be reduced. That’s where Google Vehicle Ads can help, which will be launched in the UK very soon. Already live in the US, Canada and Australia, early successes with them has convinced the tech giant to expand the capabilities across the pond, providing UK car dealers with wha ..read more

Did you know that you can add Autopromotor Social to your account yourself, without even having to get in touch with us? One of the great new features of Autopromotor is that we have given you the ability to take managing your account into your own hands, and subscribe or unsubscribe to some of our products yourself!  We know that there are not always the hours in the day to get in touch with your service providers when you want to make a change, so we wanted to make sure you can do what you want, when you want with Autopromotor Social. What’s more, you can get a free trial when you sign ..read more

Helping yourself to our tools has never been easier. We know that there aren’t always enough hours in a day to give us a call, which is why we have made it simpler than ever to get items to your Autopromotor account. To get you started, we’ve put together this quick guide to our process. How to add tools in Autopromotor: Open Autopromotor and click on My Subscriptions in the side bar to take a look at the products you might like to add Some will suggest you give us a call to run you through them.  If you aren’t sure, read the descriptions, or head over to our Features page on o ..read more

The Car Dealer Power Awards are some of the most prestigious and hotly contested awards within the automotive industry. Organised by Car Dealer Magazine and voted for by motor dealerships, these awards mark not only the best car manufacturers to represent in the UK, but also the best motor trade suppliers to do business with, that’s why we’re absolutely thrilled that Spidersnet have been recognised again this year!  At the 2023 Car Dealer Power Awards, Spidersnet took home not one, but two awards and received a Highly Commended in another category!  Winning both Dealer Management Sy ..read more

We’re now less than a month away from the Financial Conduct Authority’s (FCA) new Consumer Duty coming into effect and businesses up and down the country will need to be prepared.  The FCA’s new regulations intend to create higher standards of care for consumers. The new Consumer Duty ensures that companies are putting the customers’ needs first, which can help to build loyalty and drive profits in a time of changing customer behaviour. Motor dealerships have been distributing financial products to customers for years. However, under these new regulations, retailers will be required to ..read more

The Motor Trader Independent Dealer Awards honour and celebrate the very best in the Independent Motor Sector, aimed at independent, non-franchised dealers with single or multiple sites. Giving smaller businesses publicity, recognition and reward for their hard work and the standard of excellence they achieve.  Are you a motor dealer looking to showcase your hard work and achievements in the independent motor sector?  We have chosen THREE categories we believe would be a great choice for you to enter this April.   Here’s some help with what the judges will be looking for…   ..read more

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You may have heard whispers around GA4, the new and improved reporting from Google Analytics – we’ve been updating our systems and internal processes to make sure we’re ready and migrating everyone over from the old to the new! GA4 will give you better insights into customer behaviour on your website. The post Google Analytics 4 – GA4 appeared first on Spidersnet ..read more