By Sarah Rubenoff Correspondent   As far as new fixed ops and service department tactics go, Dave Foy said it all centers these days on the “lifetime value of the client.”    “Management is realizing that the transactional economy does not work in the fixed ops department,” said Foy, who is executive vice president of training development at Quantum5.   “Although this is not new for those who have been engaged in fixed operations for a long time, it is new for the dealers who are just realizing that sales cannot sustain a dealership,” Foy said.    And dealers a ..read more

Partnership Becomes PureCars' 17th OEM Certification; Business Intelligence Digital Advertising Tools Help Dealers Lower Cost Per Sale PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has become certified as a Kia Canada Digital Advertising Partner. PureCars has now achieved a total of 17 OEM certifications and its partnership with Kia marks its first in Canada.   PureCars brings its unique Pro Dealer Package to the new Kia Canada program, giving Canadian Kia dealers the flexibility to execu ..read more

Survey also reveals how changing advertising trends are reshaping which channels and tactics are driving more customers into showrooms.   PureCars, a provider of digital marketing technology and services for automotive dealers, today announced results of its latest industry survey that shows which digital retailing tools automotive shoppers are using the most today, approximately one year into the pandemic.    PureCars commissioned an online survey that was presented to more than 2,000 automotive shoppers across the U.S. during March to get a better sense of how and whe ..read more

By Matt Newsom – Director, Programmatic, PureCars   The shortage of semiconductor chips is impacting the amount of new car and truck inventory coming onto dealer lots. However, retailers and their digital advertising partners can ensure they are constantly delivering offers on the latest new and used inventory.   Professionals throughout the automotive world are losing hope that the worldwide shortage of semiconductor chips, which affects the global production of new cars and trucks, will resolve itself in the near term.   As the industry rethinks the way in which it sources ..read more

FOR IMMEDIATE RELEASE Innovation & Collaboration Have Driven Down Advertising Costs While Enhancing the Retail Customer Shopping Experience ATLANTA – (December 9, 2020)  PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has extended its relationship to provide digital advertising services to Asbury Automotive Group, Inc. (NYSE: ABG), one of the largest automotive retail and service companies in the U.S. Even before the COVID-19 pandemic many automotive retailers began reevaluating how they advertise, which channels, a ..read more

FOR IMMEDIATE RELEASE Innovation & Collaboration Have Driven Down Advertising Costs While Enhancing the Retail Customer Shopping Experience ATLANTA – (December 9, 2020)  PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has extended its relationship to provide digital advertising services to Asbury Automotive Group, Inc. (NYSE: ABG), one of the largest automotive retail and service companies in the U.S. Even before the COVID-19 pandemic many automotive retailers began reevaluating how they advertise, which channels, a ..read more

Facebook is constantly evolving to make their platform more effective and user friendly for advertisers. Since the beginning of (Facebook) time, advertisers have been limited to designing creative that contained no more than 20% text. In September of 2020, Facebook stopped penalizing ads that don’t follow the 20% text rule.   What is the “20% Text Rule”? The 20% text rule was Facebook’s effort to keep the platform more visually appealing by restricting ad creative with too much text. Ads that didn’t follow the rule were penalized anywhere from decreasing the potential reach to being re ..read more

  Today’s online ecosystem offers an ideal medium for the delivery and consumption of many advertising formats. Unlike traditional television, the internet is universal in how it delivers content as well as a more selective environment for advertising messages. Connected TV (CTV) has become critical for automotive retailers and agency partners looking for a complete-funnel solution to leverage audience reach and deliver messages to local car shoppers.   Industry estimates show that CTV households are expected to grow 82% by 20231, and cord-cutter and cord-never households will incr ..read more

DEALER STORIES | REAL DEALERS, REAL SOLUTIONS, REAL RESULTS Featuring: A Toyota Dealer in TN One successful dealer’s approach to navigating the 2020 storm — from staying the course in March through breaking all-time records in July — with data and goal driven strategies that exceeded expectations. THE SITUATION In March of 2020, when COVID started to hit the U.S. hard, every dealership had to ask themselves the same basic question: Do I pause all advertising spend? Many did, but there were also many that did not. This is one of those dealerships that did not. The relatively short history of Ma ..read more

There is good news and less-than good news, but it’s not sufficient cause for the hype we’re seeing on the topic. So, take a deep breath. We’re here to tell you it’s going to be ok. What is HEC anyways? Google Ads is making some big changes to how it will allow advertisers to target audiences in areas of Housing, Employment, and Credit.  In the words of Google themselves, “In an effort by Google to improve inclusivity for users disproportionately affected by societal biases; housing, employment, and credit products or services can no longer be targeted to audiences based on gender, age ..read more