With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your content will look like as a listing in Google’s mobile search results. The Yoast SEO meta box (that appears towards the bottom of the WordPress editor), containing the overhauled mobile snippet preview along with the focus keyphrase. Image sourced from the Yoast blog. More on the update. This is not a new feature; however, the update does replicate a Google mobile search snippet more accurately, even including bolded keywords and a default favicon. Yoast ..read more

“I think marketers are probably in a mixed position today vs. three years ago, depending on their sector,” Rand Fishkin, SparkToro founder and author of a recent analysis on Google clickstream data, told Search Engine Land Tuesday. The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years. In the first quarter of 2019, 48.96% of all U.S. Google searches captured by Jumpshot ended without a click, an increase of 12% from the first quarter of 2016. The data also showed that, in the first quarter of ..read more

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both are critical. But to rank in search results at moments of high intent, a business must have a strong grasp of the value of each — and where along the customer journey people are most likely to search for unbranded versus branded keywords. Unbranded sear ..read more