In a new blog post, Google announced that they dropped the deadline for mobile-first indexing: "In the meantime, after analyzing the sites that are not yet indexed mobile-first, we've determined that some of these sites are still not ready to be shifted over due to various, unexpected challenges that they're facing. Because of these difficulties, we've decided to leave the timeline open for the last steps of mobile-first indexing. [..] We currently don't have a specific final date for the move Read the full article ..read more

If you want to be listed on Google, Google must be able to discover, evaluate, and index your content. What's the difference between these steps and how can you facilitate the process? 1. Web page discovery Google must be able to find your web pages somehow. In general, new pages need at least one link from another web page before Google can find that page. When you publish a new page on your existing website, it's usually enough to link to the new page from one of your existing pages. Read the full article ..read more

Regular technical audits of your website are important. Servers can have problems, links can change, and there can be many other things that can have a negative impact on the search engine rankings of your website. A bad user experience also leads to fewer sales. You should regularly run technical website audits to avoid problems. Get regular website audits in three easy steps: Step 1: Create a project for your website Creating a project just means that you tell the website audit tool Read the full article ..read more

Google likes fast web pages. According to Google's John Mueller, web pages should load within three seconds or less. Page speed is a factor in Google's ranking algorithm. Fast web pages are important Google has a 'mobile first' strategy. Google wants to deliver web pages in the search results that are displayed quickly on mobile devices. Your pages should deliver the fastest user experience you can achieve. In addition to the influence of fast pages on your Google rankings, fast pages Read the full article ..read more

Google announced the page experience ranking algorithm that is coming in May 2021 some time ago. Last week, Google published a new FAQ page for the planned update. What is the page experience update? The page experience algorithm tries to understand how website visitors perceive a web page: how quickly it loads, how well the page is displayed on mobile phones, how ads are shown on the page, etc. The new page experience algorithm uses existing Google ranking factors. For example, the Read the full article ..read more

Google has announced that the December 2020 Core Update is now rolling out live. It will take 1-2 weeks to fully roll out. The December 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.— Google SearchLiaison (@searchliaison) December 3, 2020 What you should do now Google's advice for core updates remains the same. Core updates do not penalize websites. For example, cleaning your links Read the full article ..read more

Google's John Mueller said on Twitter that Google will index content and links if it is in the rendered HTML code of the page. That means that content and links won't be indexed if that content is only loaded by JavaScript after clicking something on the website. Yes, if they're in the HTML (either directly, or in the DOM after rendering) then they'll be used normally, even if they're not visible by default (hidden with CSS).— ? John ? (@JohnMu) October 15, 2020 How Read the full article ..read more

If you buy and old domain name for your new website, it might be that Google uses the indexing settings of the old site with your new site until your new website has been checked. That's what Google's John Mueller said on Twitter: We basically keep a list of the domains that we feel aren't ready yet. If you launch a new site on an existing domain, it doesn't automatically change the status of the domain -- we'll still check to see if the domain overall is ready before removing it from Read the full article ..read more

Google has announced that the initial plan to enable mobile-first indexing for all websites in September 2020 was canceled. Google will be switching to mobile-first indexing at the end of March 2021. How to prepare your website for mobile-first indexing Google will only get the information from the mobile version of your website. For that reason, ensure that Google can find the full content of your website in the mobile version of your site. Here are some things that you should check: 1. Read the full article ..read more

Checking the links of competing websites can help you to improve the links of your own website. Unfortunately, Google Search Console shows the links that point to your own website but not the links of your competitors. Fortunately, there is a free tool that enables you to check the links of any website. Why should you analyze the links of your competitors? Google has confirmed that links from other websites are a strong ranking signal. There is a strong correlation between good links Read the full article ..read more