Facebook Advertising is as Relevant as Ever
City Segment » Local Marketing
by brandonlyon
4y ago
Facebook has had a tough year so far. Their public perception temporary nosedived following the highly-covered Cambridge Analytica data scandal. Though the outrage from the event has grown more silent, the concern regarding Facebook’s actions with personal information is still a great and justified concern. Too often in situations where scandal suddenly breaks blame is quickly assigned and generalizations are candidly made. Facebook’s relationship with Cambridge Analytica was undoubtedly dubious and wrong, but there should be no confusion between the scandal and the regular advertising that fu ..read more
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Your Online Reputation and Why It’s Important
City Segment » Local Marketing
by brandonlyon
4y ago
In the past, word of mouth was the main way of reviewing businesses; but with advancements in social media and search engines, checking online reviews has become an essential part of the everyday customer’s buying process. We have found that around 56 percent of consumers will use a business if it has positive ratings/reviews on Google. If you haven’t already, it’s definitely worth a look to see how your company rates on review sites such as Yelp, Google, and Facebook Local. Review Rankings The main point to understand with sites such as Google or Bing is that if these search engines aren’t ab ..read more
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4 Reasons Why Email Marketing is Effective and Essential in 2018
City Segment » Local Marketing
by brandonlyon
4y ago
When it comes to marketing, sending out emails in today’s digital age may feel like you’re attaching a letter to a pigeon and sending it off to find its recipient. You may never know if or when it reaches them, but what if I told you that email marketing is still effective and is essential to the framework of a growing business. Here are four reasons why email marketing is useful and essential to every business in 2018. 1. Personalization Don’t you love hearing your own name? If not, think about when you get a greeting card or a piece of mail that has your name on it. It feels good right? Emai ..read more
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Facebook Local Could Be a Game-Changer
City Segment » Local Marketing
by brandonlyon
4y ago
A few weeks ago, Facebook launched their reinvention of their Events app, Facebook Local. The new and improved app is all part of the social network’s plan to become a leader in the local search environment, where they will be competing against established players like Yelp and Foursquare. The standalone app allows users to search for places of interest, such as cafes, bars, concerts, and other local attractions. The app’s interface is efficient and engaging; it is not difficult to find what you’re looking for, which is a common problem that plagues mobile app development. Facebok Local’s home ..read more
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The Present & Future Of Digital Analytics
City Segment » Local Marketing
by brandonlyon
4y ago
Digital analytics, in its many forms, has evolved into a necessary resource for companies wanting to remain competitive in their increasingly saturated online spheres. The platforms available to measure a website’s metrics have become more accessible and nuanced as they develop. Google Analytics, Adobe Analytics, SEMrush, and many others all offer spectacular options to grow an online presence; however, mastering these powerful tools can often be lengthy and intimidating. Learning Google Adwords and Analytics, WordPress, and Sharpspring takes time; the material is best-learned long-form, but f ..read more
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Mobile Trends Impacting Local Marketing
City Segment » Local Marketing
by brandonlyon
4y ago
The dependency on mobile phones in today’s society has shifted the way consumers gather information, shop, and communicate. With mobile device usage soaring, the technology is also becoming more innovate, allowing consumers to search the web with more ease than in the past. Mobile phones are altering everyday activities, and marketers must understand the implications and opportunities that might affect how they connect with their audiences. Here are a few prevalent mobile trends that definitely should be adopted in any local marketing campaign. The Domination of Paid Local Search Overall, loca ..read more
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Simplifying Your Digital Local Marketing Strategy
City Segment » Local Marketing
by brandonlyon
4y ago
3 Ways Small Businesses Can Reinforce Their Local Marketing Strategy The rapid growth of technology has transformed the way local marketing is executed. Consumers can access information through numerous mediums, which presents a difficult question for the small business owner; how am I supposed to connect with such fragmented audiences? A single print advertisement in the Sunday paper is no longer an adequate marketing strategy. It is crucial that small business owners engage with digital marketing, harness its capabilities, and connect with a technologically-driven world. Here are a few simpl ..read more
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