New Academy Course: A Beginner’s Guide to Local SEO
Bright Local | Local SEO Blog
by Kate Herbert-Smith
2y ago
Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a business, which will naturally lead to greater interest and potentially more sales, too. The simple truth is, if you want your business to be discovered by local customers, then you’ll need to utilize local SEO to enhance your discoverability on Google. With 8.5 billion Google searches being made every day—and nearly half of them having local intent—it’s easy to see just how important this is. So, if your business ..read more
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Fraudulent Business Profiles in the Spotlight as Google Updates Verification Requirements and Trust Signals
Bright Local | Local SEO Blog
by Alix Coe
2y ago
Reports of a new Google Business Profile (GBP) verification label are currently circulating within the local SEO community. Select GBPs have received the new ‘confirmed’ label from Google to show that the associated business has had its details verified recently. Although not all GBPs have received this label, searchers can see that certain profiles have had their business details verified by Google—likely through an automated phone call. They're like a series of "trust" signals you think @rustybrick ? Has the state of the GBP ecosystem in terms of accuracy become so bad that Google needs to ..read more
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How We Can Support Women in SEO: Advice for Women, from Women
Bright Local | Local SEO Blog
by Jenny Bernarde
2y ago
We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: analyze, advance, innovate, and empower. Every session gave attendees a huge amount of information and inspiration to support their work in SEO. Not to mention motivation for them to progress in their careers and find their own personal successes both in and out of the workplace. Although the event helped celebrate the achievements of women in SEO, the work still isn’t done. Women in Local SEO In our recent Loca ..read more
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Supporting Our Ukrainian Brothers and Sisters
Bright Local | Local SEO Blog
by Myles Anderson
2y ago
Today, as we watch the events in Ukraine unfold at a terrifying pace, all of our thoughts and wishes at BrightLocal are with our Ukrainian team members. Many of our team have been part of the BrightLocal family for many years and have been integral to the growth and success that we’ve been so lucky to achieve. We stand together, united with our Ukrainian brothers and sisters, against this unprovoked and unjust attack by Russian forces. We will do everything we can to support and protect them, their families, and their loved ones through the uncertain times ahead. Kyiv: A Peace-loving, Prospero ..read more
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Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance
Bright Local | Local SEO Blog
by Jamie Pitman
2y ago
Ask any local SEO or marketer what their biggest challenge is, and the chances are they’re going to say it’s a ‘lack of time’. From ranking changes and review scores to Google My Business performance and citation quality, there are just so many metrics to keep on top of. That’s time-consuming enough for a single location, but if you multiply that across dozens of clients, each with dozens of locations, you’re faced with a near-impossible juggling act. You don’t have time to interrogate every piece of data every single day. You need to know what deserves your attention today–and because you’re ..read more
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Introducing New and Improved Citation Builder Reports
Bright Local | Local SEO Blog
by Kristian Bannister
2y ago
We’re really pleased to announce that we’ve released new and improved Citation Builder reports! This update will help you: Easily understand the progress of your Citation Builder campaigns React quickly to any actions you need to take Share reports with clients and stakeholders in a more visually appealing way Before I dive into the details of what’s changed, let’s take a look at what Citation Builder reports looked like before: Pretty tired looking, right? Rather than simply give these reports a fresh lick of paint, we wanted to truly make them more useful to our customers. We considered t ..read more
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New Academy Course: How to Create Relevant and Engaging Local SEO Reports
Bright Local | Local SEO Blog
by Kate Herbert-Smith
2y ago
When you work in local SEO, creating regular reports for your clients can be tough. It’s easy to spend a lot of time putting reports together that don’t truly highlight the value in what you’re doing or adequately explain the actions you’ve taken. When you’re good at what you do, and you know how to achieve fantastic results, it can still be hard to share those results with your clients or manager. So, what can you do? Enter our brand new BrightLocal Academy course—How to Create Relevant and Engaging Local SEO Reports. In this short but sweet training, local SEO consultant, Dani Owens, shows y ..read more
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Restaurant SEO: Attract More Customers with Better Search Visibility
Bright Local | Local SEO Blog
by Eduard Klein
2y ago
How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your restaurant if you’re not adequately visible online. There are many ways to enhance your restaurant’s discoverability, from having a responsive and appealing website to reviews and social proof. However, the best way to get started is with search engine optimization (SEO). Restaurant SEO Restaurant SEO helps to optimize your website and social media profiles for the search engine. This is achieved through the creation of targ ..read more
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Google Confirms Biggest Local Search Algorithm Update in Five Years
Bright Local | Local SEO Blog
by Alix Coe
2y ago
Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm.  Rolling out between November 30th and December 8th, this update has been named ‘Vicinity’ by Sterling Sky. This is the largest change to the local algorithm since Possum in 2016 and has caused widespread ranking disruption. Google confirmed the update in a tweet on December 16th: Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various fac ..read more
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Google Confirms Local Pack Redesign
Bright Local | Local SEO Blog
by Alix Coe
2y ago
Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent.  The Local Pack is a prominent section of the local search results. It features the top three businesses for a local query, as well as a map pinpointing the location of each. Being featured here can make a huge difference to local business web traffic and sales. Google has typically displayed three results with a map above since 2015. Before then, seven results were listed in the Local Pack without the addition of a map. New Local Pack Design ..read more
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