BREAKING NEWS: Clever Marketing throws caution (and humans) to the wind, becoming the world’s first 100% AI-powered digital marketing agency! That’s right, folks; forget coffee-fuelled brainstorming sessions and late-night design tweaks. We’ve traded in our keyboards for complex algorithms and our desks for server racks as the whole Clever Marketing team is completely replaced by bots. What does this mean for you? Blazing-fast content creation: Say goodbye to writer’s block! Our new AI overlords will churn out SEO-optimised blog posts, social media captions, and ad copy at lightning speed. U ..read more

One thing we will not have to be reporting to our clients when we write their March marketing reviews next week is any adverse effects of the Google 5th March Update. Why not? Because it hasn’t affected any of our customers. And again, why not? Because informative, quality content was not the target of the last core update. What was the Google March 2024 Update? On the 5th of March 2024, Google announced a core update and a raft of new spam policies. Specifically, in their official blog post about the March 2024 core update, Google stated that the update was designed to, once again, improve th ..read more

Websites are complex things. From the DNS (Domain Name Server) to the CMS (Content Management System) there are myriad sophisticated systems that all work in harmony with each other. However, like many things, from bicycles to cars and houses – if they’re not maintained properly, they can cause issues or suffer from suboptimal performance. Keeping up a programme of regular maintenance will ensure that your website is as good, if not better, than the day it was built. And so, these are the reasons why websites need technical SEO… Search Engine Visibility By conducting technical SEO, the very fi ..read more

Our first reaction, as a website design and digital marketing company, is to say ask your local web designer. If you want your website to perform well in the search engines, then it would be natural to say look for a local SEO agency. However, we’ve often found that design and SEO are mutually exclusive in some firms and they’re either web design experts with a little SEO knowledge, or they’re the best SEO agency but are not so experienced in web design. Website Design and SEO Agency The best of both worlds is to work with a digital agency that has expertise in both web design and Search Engin ..read more

Spring is in the air and whilst most people think of spring cleaning their homes, we’re thinking about what’s closest to our hearts as a digital agency – spring cleaning websites. Just like in the analogue world, digital is no different, and websites always need a tidy up. Redesigning a website may not be immediately on the cards, but a refresh and even a tidy up of your digital assets can give your users a lift or your traffic a boost. Let’s look at a handful of tasks that you can undertake to ensure that your web presence is fit for purpose for the rest of the year… 1. Conduct a Comprehensiv ..read more

Back in 1998 building an accessible website was very different from how it’s done today. You’d open your copy of Notepad, edit the raw Hyper Text Markup Language (HTML), save that HTML file, FTP it up to your server, and then test the URL using the W3C tools and presto! You had an accessible web page and could even add an official button to it to show the world your WAI or WCAG credentials. (See the WAI Standards Guidelines) Nowadays, the principle is still basically the same, but the process has become more convoluted. As a digital design agency, WordPress is our choice of Content Manag ..read more

Every website needs to be redesigned at some point. Whether it’s a minor redesign, to simply freshen up a well-built but aging site (Which doesn’t take too long these days), or a full-on ground-up rebuild (Which takes a little longer to do it right), website redesign is an absolute necessity. There are many reasons why we redesign websites for companies, so let’s tave a look at everything you need to know when considering a redesign… Looking Dated Every so often a comment comes out of our design studio… “Looks like it was designed in 1998!” That may sound like a tough judgement about a websit ..read more

When was the last time you conducted a digital marketing review for your business? Last year? Back in 2022? Never? If you’ve not looked at your digital marketing landscape for a while, then it’s time to conduct a digital marketing review. You’ll be glad you did… What is a Digital Marketing Review? A digital marketing review is a broad assessment of your overall online presence and wider marketing efforts. It encompasses a number of aspects of your digital marketing strategy, including: Website: Design, functionality, user experience, and content. SEO: Search engine optimization efforts, keywo ..read more

We’ve only just started the month, and are already closing in on calendar year end, but I’s been an incredibly busy period for our digital marketing agency. The Online Safety Bill Just a week ago, a ripple went through the regulatory landscape as the UK Government’s Online Safety Bill became law. The main aim of the bill is to make the UK a safer place to be online, with social media companies more responsible for user safety. Key provisions in the Online Safety Bill include: Protecting children Empowering adults Tackling illegal content Promoting transparency The measures aim to make social ..read more

We were discussing in the design studio how a lot of the work we do in digital today has its roots in much older traditions. These “old school” words, terms, and concepts have stood the test of time and are still in use in the twenty-first century. So, let’s have a quick look at the history of modern-day digital terms and their historical roots… Upper & Lowercase Before computers became commonplace for typesetting, printed pages were composed using individual pieces of metal type that were put together by hand. These pieces of type were stored in wooden cases with the smaller letters kept ..read more