Team behind Eugene the world-record egg sell rights for 'seven-figure sum'
Campaign | Marketing, Advertising And Media News & Analysis
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2h ago
Eugene the egg was Instagram’s most-liked photo in 2019 ..read more
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Two generations, same Spotify playlist: why marketers need to know Gen X to reach Gen Z
Campaign | Marketing, Advertising And Media News & Analysis
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2h ago
They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors London cultural strategist ..read more
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Campaign analysis: Adland’s gender pay gap set to close to less than 10% in 2029
Campaign | Marketing, Advertising And Media News & Analysis
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2h ago
Progress on closing the gap has 'rapidly slowed down ..read more
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Investor View: Polarisation of wealth in society should concern the marketing industry
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2h ago
Inequality has been a growing issue since before the pandemic and there are three reasons why that directly affects brands and their agency and media partners, Campaign's Investor View columnist argues ..read more
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Radiocentre: 'BBC Radio could not be funded by advertising'
Campaign | Marketing, Advertising And Media News & Analysis
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2h ago
Industry body for commercial radio analyses the viability of wholly ad-funded BBC Radio ..read more
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Campaign Podcast: Shola West on the unspoken realities of influencer marketing
Campaign | Marketing, Advertising And Media News & Analysis
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2h ago
The content creator and Gen Z marketing specialist spoke at Campaign and PRWeek's Influencer 360 event last week ..read more
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IPA Bellwether: marketing budgets up but main media spend declines
Campaign | Marketing, Advertising And Media News & Analysis
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2h ago
Events category bucked overall market trend with record-breaking growth ..read more
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M&C Saatchi and Science in Sport extol virtues of scientific rigour
Campaign | Marketing, Advertising And Media News & Analysis
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2h ago
Follow up to agency's debut work for the brand ..read more
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Pitch Update: Jaguar Land Rover, Royal Ascot, Freemans, Barclays, eBay, Yorkshire Tea and more
Campaign | Marketing, Advertising And Media News & Analysis
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2h ago
Campaign rounds up the latest pitches, reviews and account wins ..read more
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Leo Burnett UK bolsters senior creative department
Campaign | Marketing, Advertising And Media News & Analysis
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2h ago
Kimberley Gill and Bethany Manning join as creative directors from VCCP and We Are Social respectively ..read more
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