Google has started phasing out third-party cookies for a limited number of users on Google Chrome, with plans to extend this to all users by the end of 2024. For more information, you can refer to Google’s announcement A Quick Introduction to Cookies: Website cookies serve core functions such as managing shopping carts, remembering login details, and setting preferred language and location. They are also instrumental in tracking users across websites and devices Cookies come in two types: first-party and third-party, both of which collect personal data First-party cookies are generated by the ..read more

In recent years, B2B targeting has become increasingly intricate, driven by the growing demand for personalisation, stricter marketing budgets, and the emergence of data privacy regulations. These factors have presented challenges in precisely identifying the ideal audience for B2B campaigns. However, the widespread adoption of artificial intelligence (AI) across various industries highlights its potential to bring about substantial changes. In the marketing sphere, tools like ChatGPT are already proving highly effective. AI’s impact on our daily use of media channels, such as LinkedIn, is ind ..read more

Ever wondered how you can enhance your advertising ROI? One way of doing this is by using A/B testing, a crucial yet overlooked tool that can be used to make data-driven decisions that optimise your advertising campaigns. In this article, discover the importance of A/B testing in Facebook advertising and how it can revolutionise your marketing strategy. What is A/B testing? A/B testing, often known as split testing, is a data-driven technique that’s used to assess two different variations of a Facebook ad. You can test different elements of your ad, including format, audience, placement or tex ..read more

Advertising strategies continuously evolve to meet the ever-changing needs and behaviours of consumers. One platform that has surged to the forefront of this evolution is TikTok. With its skyrocketing user base and innovative advertising capabilities, TikTok has become a powerhouse for brands seeking to engage audiences in unique and impactful ways. So, buckle up! We’re on a quest to explore how TikTok isn’t just a platform for catchy tunes and viral crazes; it’s a playground where brands captivate, connect, and redefine how they win over today’s savvy audiences. Why advertise on TikTok? Consu ..read more

In the ever-evolving landscape of social media, TikTok has transcended its origins as a short-form video app to become a dynamic search engine. This transformation not only signals a shift in user behaviour but also offers brands unique opportunities for innovative digital marketing. In this blog, explore how TikTok is reshaping user behaviour, the platform’s emergence as a search engine, and draw comparisons between TikTok and the long-established search giant, Google. The algorithm advantage: How TikTok drives search and discovery TikTok’s journey from a video-sharing app to a search engine ..read more

In a digital landscape where email remains a cornerstone of communication, staying ahead is crucial. From February 2024, Gmail and Yahoo are implementing stricter sending requirements, aimed at reducing spam and improving user experience. In this article, discover what’s changed and why you must adapt. By understanding these changes and taking proactive steps, you can ensure your emails land in the inbox and not the dreaded spam folder. What’s new? The three key changes As we step into this new era of stricter email requirements, understanding the changes is essential. Let’s explore the three ..read more

The British Retail Consortium (BRC) recently predicted a “challenging” 2024 for retailers, following a lacklustre Christmas period, the possibility of higher business rates being introduced, and potential disruptions to shipments via the Red Sea. With the prediction that “cautious consumers are battening down the hatches” (Paul Martin, UK head of retail at KPMG), spending across many types of products and services is likely to continue to be lower than we’ve seen previously, as customers become more careful regarding what they spend their money on. What can retailers do to get the most out of ..read more

As the year at the bottom right of my screen changes and I have to think twice every time I write down a date, tradition dictates it’s time to reflect on the year gone by. While my role at Elixirr Digital has me engaging with clients across the full scope of digital marketing, 2023 found my time particularly weighted towards content. Which in and of itself is interesting – when you ask a client what their biggest digital marketing challenge is, “content” is so often the answer. Why is that? As I think back over the last 12 months, these are the points which loom large in my mind as to why cont ..read more

Marketing has seen a fair few widespread industry changes over the last decade: Mobile-first indexing Enforced HTTPS GDPR Core Web Vitals GA4 Google’s recent push to make Chrome third-party cookieless by Q4 2024 All of these changes have forced marketers to approach their disciplines slightly different, and all have been in the interest of the end user. On June 28th 2025, the European Accessibility Act (EAA) will apply to all countries in the EU, as well as international organisations which trade in the EU, and is likely to be another huge industry shake-up. But what does the EAA aim to achi ..read more

In the ever-expanding universe of digital marketing, where trends change faster than Instagram filters, one thing’s for sure – keeping up can feel like trying to juggle flaming torches on a unicycle. We get it; it’s a wild ride out there! In this article, deep-dive into something that’s served as the unsung hero for many savvy marketers – the content calendar. It’s not just a schedule; it’s your secret weapon against the chaos of inconsistent posting, missed opportunities, and that dreaded content burnout! What is a content calendar and why should you have one? Essentially, a content calendar ..read more