As an SEO and content marketing agency, it’s our job to plumb the depths of Google. It’s a weirdly wonderful, hilariously heart-warming, and sometimes, downright scary place. And we love it. We’ve rounded up 15 of the fastest growing Google searches of April 2022: Mermaid found in Durban (+4850%) It’s a cloudy day on the 9th of April when an Irish influencer by the name of @Skinfluencebymsk uploads a video to TikTok. The video, reputed to show a real mermaid found on Durban beach in Africa, goes viral. With 14.6 million views to date and a +4850% search volume increase on March, we think it ..read more

The number of smartphone users in the UK is projected to hit a whopping 63.5 billion this year according to Statista.  Mobile Phones are widely and commonly used as a form of online shopping, with 73% of all online consumers using their mobile phones to checkout. Coupled with many consumers being omni-channel shoppers that display mixing and matching of both online and offline components, businesses miss the hybrid trend to the detriment of themselves. In business, this means making offline companies work for the digital world, and one way of doing this is by using Google My Business (GMB ..read more

Digital PR is an online marketing strategy used by businesses to improve their organic visibility. Forming a crucial part in any SEO strategy, Digital PR involves networking with journalists to secure coverage and links from authoritative and industry relevant publications. The strategy is similar to traditional public relations, but instead focuses on building your brand’s online visibility in an organic and completely earned way. In this guide, we will tell you everything you need to know about digital PR, including what it is and why it is a crucial element of your SEO strategy. What is dig ..read more

You’ve probably heard the term “long-tail search” or “long-tail SEO.” Long-tail keywords are a crucial component of an effective SEO strategy, but many businesses and marketers are not using them to their full potential. In this article, we will explain what long-tail search is and how you can use it to drive traffic and improve your digital marketing returns. What is Long Tail Search? Long-tail search is a method for generating high-value organic website traffic. It focuses on long-tail keywords instead of short-tail keywords that are frequently used in traditional marketing strategies. Long ..read more

Having a robust SEO strategy is integral for any business that wants to improve its online visibility within the market. The process involves keyword research, and a deep analysis of the existing online market, which allows businesses to understand how users engage with their content and progress through the marketing funnel. Of course, there is great value for businesses to look at lessons learned and see how effective their marketing efforts have been. But what businesses typically lack is a reactive approach, which involves assessing real-time insights, data, and news to ensure your brand i ..read more

Negative reviews are inevitable. Even the most popular and successful companies receive complaints and customer reviews are more important than ever. Did you know that 90% of customers read online reviews before making a purchase? It is extremely likely that your business will receive a negative review at some point and you must know how to handle complaints when they arise. An SEO agency can help you respond to negative feedback and implement strategies to protect your online reputation. In this article, we’re going to discuss everything that you need to know about how negative reviews can af ..read more

There was a time when business cards were integral to business networking, and the acquisition of new business. It was a potential client’s link to you, and their only means of getting in touch with you when considering buying your products or using your services. But things are changing – the internet has revolutionised the way that businesses network and get in contact with each other. It is negating the need for business cards altogether. Instead, businesses are relying more and more on their own websites and social media to represent themselves, make themselves memorable, and make themselv ..read more

This post was written by Ed Ziubrzynski, Head of On-Site SEO at Fibre Marketing. After a turbulent 2020 headlined by the Coronavirus pandemic, brighter pastures are seemingly ahead. As search frequencies begin to return to normal, and affected industries begin to reopen, 2021 is already looking more promising and far more positive than 2020.  That being said, the current state of the pandemic isn’t the only thing that has changed since the start of 2021.   As search engines such as Google continue to update their ranking algorithms and SERP features to best serve resul ..read more

The relationship between share prices and search engine popularity has been the subject of academic studies, business publication articles and – thanks to the opaque nature of some of the data involved – speculation. Companies’ share prices and their rankings on search engines like Google often correlate, as we will show below. But the reasons can vary. A couple are obvious; if a company is in crisis or embroiled in scandal, Google searches for its name are likely to soar while its stock price plummets. Conversely, a company that unexpectedly shoots up in value (like Gamestop did in early 2021 ..read more

Today is International Women’s Day, a date which signifies the importance of gender equality, celebrating those who have paved the way for women’s rights, whilst highlighting the work that still needs to be done. Here at Fibre Marketing, we’re joining in the celebrations by listing some of our own suggestions for women who we feel have inspired us in their own special way… Adam Adlkish, Head of Strategy: ‘Melinda Gates co-founded the largest private charitable foundation that is helping change the world for the better. In November, she committed a further $70 million to global efforts to devel ..read more