In a saturated market, earning visibility as a smaller brand isn’t easy, but it can be done. Big brands like Charlotte Tilbury, Estée Lauder and L’Oréal all have their place, but there’s also space for up-and-coming brands to earn visibility too. Our world has a wide range of consumers all looking to buy products that […] The post How to Stand Out as an Emerging Beauty Brand appeared first on Honch ..read more

Honcho is delighted to welcome a new Paid Media client to our growing portfolio – Faith In Nature.  Our key objectives are to help them drive D2C growth within the UK market and continue building brand awareness in the US.  Jennifer Blease-Williams, Digital Marketing Lead at Faith In Nature said:  “Honcho felt like a great […] The post Honcho partners with Faith in Nature on mission to drive digital growth and brand awareness appeared first on Honch ..read more

We’re delighted to welcome a new SEO client to Honcho – Urban Fruits.  Due to a refresh in branding, Urban Fruits want to build a new website from scratch that embodies their new look and feel. The focus is on user experience, but also considers organic visibility, as this had not previously been a focus. […] The post Urban Fruits chooses Honcho to support website migration appeared first on Honch ..read more

Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more frugal than ever. Plus, with people being exposed to up to 5,000 ads a day, us marketers truly have our work cut out. However, there are smart tactics and solutions available, if we’re open and receptive […] The post The benefits of brands carrying out customer interviews appeared first on Honch ..read more

When rebranding, most people think about brand identity, visuals, values, mission statement, and positioning. Developing these might entail a little research, but have you ever considered a rebrand from an SEO point of view?  Using data and SEO tools in rebranding is often overlooked. However, incorporating data into your process can help you identify opportunities […] The post How Data and Insights Can Help Your SEO During a Rebrand appeared first on Honch ..read more

When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest trends. This is absolutely not the case, but with the number of brands trying to achieve coverage in this space, it can often be difficult to create compelling stories that top-tier publications and journalists want to […] The post How to get Digital PR Coverage for lifestyle brands using data-led stories appeared first on Honch ..read more

For many retailers, 2022 has been an uncomfortable transition from the growth seen during the pandemic. Supply chain was adjusted, more capacity in the warehouse added, aggressive delivery options needed, and an increase in the staff to deal with the increase in online shopping.  An ideal post-Covid scenario would have been for the market to […] The post How to Navigate Black Friday & Christmas in a Financial Crisis appeared first on Honch ..read more

This article introduces you to the wonderful world of Conversion Rate Optimisation. We dive into what exactly is Conversion Rate Optimisation (CRO), how to calculate conversion rate and what is a good conversion rate, why CRO is such an important and key digital marketing channel to take advantage of, and lastly how Conversion Rate Optimisation […] The post What is Conversion Rate Optimisation (CRO) and why is it important for brands? appeared first on Honch ..read more

Where’s all this leading to? I’m no expert, so these are just a few musings. There are people around who are far more knowledgeable than me, who have already examined this subject in depth, so I’m not going to attempt to do that. But sometimes it’s fun to go down the rabbit hole. So here […] The post Artificial intelligence, the advertising industry, our role and happiness appeared first on Honch ..read more

Put those long-term projects on the back burner until the new year marketers.. it’s time to focus on where the revenue is! Q4 = Halloween, Black Friday, Cyber Monday, Christmas and the beginning of January sales. Not to mention the need for a winter wardrobe and a World Cup thrown in for good measure! It’s […] The post How to crush your Q4 Digital Marketing Strategy appeared first on Honch ..read more