What is CRO? An Introduction to Digital Marketing
Piccana - Inbound Marketing Blog | SEO, Content Marketing & GDD News
by Neil Andrew
3y ago
If you’ve just started learning digital marketing, then you’ve probably been bombarded with hundreds of different acronyms. From PPC, to SEO, to SEM, the list can seem endless. Although most of them are reasonably easy to understand and remember, there are some in particular that make even the most experienced digital marketers weep. One of those acronyms is CRO. But what is CRO? And just what makes it so scary? To set you on the right path, today we’re focusing solely on CRO. By the time you’ve finished reading this, not only will you understand what it means, but you’ll also understand why i ..read more
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The Essential Introduction To Digital Advertising
Piccana - Inbound Marketing Blog | SEO, Content Marketing & GDD News
by Neil Andrew
3y ago
The internet has done wonders for us; Along with shrinking the world and bringing us all closer together, it’s also taken advertising to the next level. To give you a complete understanding of what digital advertising is, we’ll be taking a look at its different sub-topics. But first: Why would you not just stick with traditional advertising? You might be a die-hard traditional advertising advocate, who’s skeptical about all this modern stuff. Don’t worry; we’ll have you excited about the wonders of online advertising in no time! Incorporating digital advertising into your business doesn’t mean ..read more
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Why You Should Avoid Using PBNs
Piccana - Inbound Marketing Blog | SEO, Content Marketing & GDD News
by Neil Andrew
3y ago
That title might have you scratching your head; After all, PBNs are popular aren’t they? Well, they are in some circles. However, it’s been proven time and time again that blindly following what’s popular could be disastrous in the long run. Before we get into why you should avoid using PBNs, let’s briefly touch upon what they are. What Is A PBN? Simply put, a Private Blog Network (PBN) is a network of websites created to build links to your main website. The goal of a Private Blog Network is to create dead websites – website owners let their domains expire, which means people can no longer v ..read more
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Should You Buy Backlinks for Your Website Or Keep It White Hat?
Piccana - Inbound Marketing Blog | SEO, Content Marketing & GDD News
by Neil Andrew
3y ago
No matter how long you’ve been running a website or doing SEO for, you’ve probably considered buying backlinks at some point. And why wouldn’t you? They’re invaluable to your website’s success. Not only are they one of the most important ranking factors for a specific page, but they are also super important for your website in general. With webmasters always looking for ways to improve their search engine rankings, buying backlinks has quickly become a guaranteed way to drive more traffic. However, should you really buy backlinks for your website, and are they worth it? Why Are Backlinks So Im ..read more
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Bounce Rate Vs Exit Rate | Understanding Analytics
Piccana - Inbound Marketing Blog | SEO, Content Marketing & GDD News
by Neil Andrew
3y ago
Google Analytics is one of the best ways to determine how well your website is performing. It has plenty of useful metrics to help make this job easier, two of which are often misunderstood. Bounce rate and exit rate. These metrics are not interchangeable, though many people confuse them. If you really want to become a master of analytics, then you need to understand the slight differences in these two things. By the time you finish reading this article, you should have a comprehensive understanding of each of these metrics – along with ways in which you can reduce your exit rate! What Is Boun ..read more
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What Is A White Label Agency In Digital Marketing?
Piccana - Inbound Marketing Blog | SEO, Content Marketing & GDD News
by Neil Andrew
3y ago
The digital marketing industry can be a complex market full of confusing terms and definitions from SERPS to PPC. If you’ve been in the digital marketing industry long enough, then you’ve probably come across the term white label agency before. However, what exactly is a white label agency and how can they benefit you and your business? To help you understand this mysterious term, we thought we’d put together a quick and easy read explaining what a white label agency is and what they do. After all, since we are a white label agency, there’s really no one better to explain it! So, just what is ..read more
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An SEO Checklist To Dominate Google In 2018
Piccana - Inbound Marketing Blog | SEO, Content Marketing & GDD News
by Neil Andrew
3y ago
No matter what industry you are in, everybody wants to be number 1 on Google. Not only does it give you the satisfaction of beating all your competitors, but it also brings you in lots of traffic. Although being rank 1 is a dream for many websites and business owners, it is possible with the right amount of work and strategy. Now don’t think you can rank 1 for super competitive terms like Apple and iPhone, you’d just be wasting your time if you tried. However, selecting the right keywords and putting in the work is almost always bound to result in success. To help you on your journey to rank 1 ..read more
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7 Types of Digital Marketing to Promote Your Business
Piccana - Inbound Marketing Blog | SEO, Content Marketing & GDD News
by Neil Andrew
3y ago
When it comes to digital marketing, trying to figure out which path you should take can be tricky. With numerous options available, sometimes businesses can be spoilt for choice. Unfortunately, businesses have to make a decision at some point, and they need to make sure it’s the right one. To help you and your business make the right decision, we’re looking at the best digital marketing methods to promote your business. From the classic press releases to the more modern video advertising, we’re exploring the best of what digital marketing has to offer. To get things started let’s take a look a ..read more
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The Top Digital Marketing Tools to Boost Your Online Advertising
Piccana - Inbound Marketing Blog | SEO, Content Marketing & GDD News
by Neil Andrew
3y ago
As many small businesses look at ways to increase their growth, many businesses are jumping into the vast world of SEO and online advertising for the very first time. With so many things to consider from PPC campaigns, SEO strategies and backlink building, many businesses often waste lots of time on tasks that can be automated. Why spend hours doing simple jobs that can be done much faster with the right digital marketing tools? To help you with your online marketing efforts, we’ve found the top digital marketing tools that every business should use. Not only will these tools save you time, bu ..read more
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