In the modern era of SEO, local search is proving to be one of the most powerful tools in a small business’s arsenal. Data from Walker-Ford in 2019 showed that 46% of all Google searches have the intent to seek local information. Alongside this, 72% of those consumers who search for local businesses visit the physical store if it’s within five miles of their location.  With almost half of all Google searches relating to local information and high conversion rates amongst visits to local businesses, it goes to show how small businesses should be more prudent when considering local SEO as p ..read more

There’s a reason God gave us two ears, two eyes and one mouth. It’s so you can listen and watch twice as much as you talk. And while many get into Digital PR to talk, just as important, if not more, is the role of listening; listening intently. Effective listening builds trust, shows that you value people, provides insight and affords the opportunity to improve, and crucially it rewards input and dialogue from the end user. These are pretty fundamental tenets of any high performing PR organisation, right? The value of listening There are so many things in life which shape us; family, upbringin ..read more

One month ago, I started as SEO Executive at Blueclaw. In my previous role prior to joining Blueclaw, I had only small encounters with SEO in relation to keyword research, monthly reporting and optimisation of content. Other than that, a lot of my SEO knowledge is self-taught. My interest in the subject stems from the idea that – when done well – SEO can prove invaluable when it comes to promoting a business, and I’ve always wanted to make a difference.  My passion for learning new things and the fact that there’s so much to experience in the world of SEO made me very excited to get start ..read more

Google as a search engine is constantly evolving, making sure that it covers the most accurate data and pages for its users. New algorithms are introduced frequently throughout the year, and are sometimes announced in passing. This specific list is based solely on confirmed algorithm updates, not the unconfirmed. What are Google Algorithms? The Google Algorithm is a complex system used to gather the most relevant data from its search index in order to provide the best possible results for its users. Google uses a blend of ranking factors to deliver the relevant rankings to the SERPS (search en ..read more

We are thrilled to be part of the XLMedia family. The deal will see much investment into the Leeds office with various new positions (watch this space) to align with the expansion of XLMedia’s EU Digital operation. More news to follow. For more information please see: https://sbcnews.co.uk/sportsbook/2021/09/23/xl-media-highlights-european-ambitions-in-h1-results-as-blueclaw-acquisition-completed/ The post Blueclaw Media Ltd Acquired by XLMedia PLC appeared first on Blueclaw ..read more

July saw hot, sunny days, and also this summer’s BrightonSEO event! Although it wasn’t possible to physically attend this year’s event, the team at BrightonSEO really pulled it off with a week’s worth of in depth and informative webinars. From data to digital PR, a range of talks were available from expert agencies and freelancers across the country. The PR and Content team at Blueclaw all tuned in amidst busy schedules to take notes on tips, tricks and myth busters surrounding SEO and Digital PR. Here’s our key takeaways from the week: Our first highlighted talk was ‘Love the Way You Link’, w ..read more

It would be pointless to pontificate on the wealth of data insight social media can provide – at this point that knowledge is inescapable.  However, awareness of something’s value doesn’t always translate to knowledge of how to harness it. Given that ‘data’ is simply information, and information is everything, it can be challenging to know where to start.  One useful tool for social media insight is web scraping. Scraping is collecting a range of data from a website and exporting it into an interpretable format. There are several methods to scrape web data, ranging from free software ..read more

This month we’ve teamed up with Daniel Tannenbaum, Editor at TechRound to provide PR and SEO specialists with top tips on how to generate PR campaigns that are actually attractive to journalists. Read on to find out how to get the balance just right when it comes to creating campaigns with an SEO focus in mind. Daniel Tannenbaum, Editor at TechRound Hayley Stansfield, Head of Content and PR at Blueclaw Link building is crucial to a successful SEO campaign. Sure, you need to be technically fixed up and have some great content too, but having excellent links can be the difference, especially ..read more

Paid Media and Digital PR are, more often than not, separated into two different categories and thought of as two completely different marketing strategies. However, when done correctly, the benefits of incorporating Paid Media within a Digital PR campaign can be huge. Although there are many stark differences between the two, in actuality, PR and Paid Media share many of the same purposes and end goals; each creating brand awareness, generating traffic and providing information on a brand or product to drum up interest in whatever it may be they are promoting.  Of course, the nature of P ..read more

With Core Web Vitals becoming a ranking factor in May 2021, being able to gather quick and up-to-date web vitals data has never been more important. Within this blog post I will be giving an overview of how to quickly gather web vitals data for a list of URL’s using the PageSpeed Insights (PSI) API and asynchronous python code. We will be specifically pulling all page timing metrics and the top level category scores. Accessing the PSI API For testing or very low volume usage no authentication is required to run a test and gather insights. Feel free to run a quick curl on or copy the following ..read more