Aqueous SEO | Professional UK SEO
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Aqueous are a specialist Digital Marketing agency with a focus on search engine optimisation and making your website a success. Aqueous SEO Blog - home for the musings and outpourings of anything to do with SEO and the Internet.
Aqueous SEO | Professional UK SEO
5y ago
Sometimes when you’re browsing for a product online, you look at the image and go through a series of questions in your head. How big is it? What is the quality like? Does it really look like that?
You’ve probably seen the stories before of people buying a beautiful china tea set online, only for it to arrive miniature size because it was meant for a doll’s house. As customers, we put so much faith in the images that we see online, expecting everything we purchase to be true to the image the retailer has provided.
However, Google has recently revealed they will be rolling out a new feature tha ..read more
Aqueous SEO | Professional UK SEO
5y ago
If you already understand SEO, then you’ll understand the importance of content and link building for increasing the visibility of a website in the search results. However, often when link building is discussed, it is the process of acquiring links from high-quality websites that gives your website more authority.
The process of link building can be time-consuming and lengthy, however, it is very rewarding in SEO as it signals to Google that your website is a quality resource for users. Therefore, when it comes to marketing strategies, you’ll often find that good quality content and link build ..read more
Aqueous SEO | Professional UK SEO
5y ago
When it comes to SEO, the importance of good quality content has been stressed countless times. Good quality content helps to bring more users to your site and increases your visibility in SERPs.
So why would you not implement a good content strategy as part of your overall digital marketing strategy?
If you have an e-commerce website, it is most likely that your main goal is to sell a product or service. However, whilst content may bring attention to what you are selling, it can also potentially deter sales when not used effectively.
To understand how beneficial added text is to your e-commer ..read more
Aqueous SEO | Professional UK SEO
5y ago
Last week, Google announced they were introducing a new feature to Google Images that will present advertisers with more opportunities to engage with users.
The new feature allows advertisers to use sponsored images, that the user will be able to interact with, to receive details of the buyable products within the image.
If you’re familiar with Pinterest, you’ll be aware they rolled out the same concept three years ago and have achieved great success with their product identification shopping tags.
The new feature has stemmed from a rise in visual search with 62% of Millennials favouring visua ..read more
Aqueous SEO | Professional UK SEO
5y ago
If you want to understand what people are searching for and how this relates to your business, you need to understand keywords. Keywords are words and phrases that describe the topics you write about whilst also identifying what people are searching for.
It’s incredibly important to undertake keyword research to be able to bridge the gap between your content and your audience. And we all know just how important a good content strategy is to SEO, so if you’re looking at updating your keywords, you want to make sure you’re targeting the right terms.
The old SEO technique of keyword stuffing is a ..read more
Aqueous SEO | Professional UK SEO
5y ago
Even if you know nothing about SEO, it’s highly likely you’ll have come across featured snippets before whilst searching on Google. Featured snippets are excerpts from websites selected by Google that best answer a search query. For example, as seen by the screenshot below, I entered a simple search query asking “can I travel to space?”
Firstly, you’ll see the featured snippet presented from iexplore which answers my question right away without having to enter any website.
In fact, these results are often referred to as organic zero as they feature after the paid ads at the top of the SER ..read more
Aqueous SEO | Professional UK SEO
5y ago
At Aqueous Digital, search never sleeps, and neither does
Google. Google is consistently reviewing
its methods of ranking and how users employ SEO techniques. The result is to
provide the best user experience by ensuring the correct information is
displayed when searches are made.
2018 saw multiple algorithm changes that impacted SEO such
as:
Brackets Core Update:
Focused heavily on content quality. Which we discussed in our previous post
titled why
good quality content is important for SEO.
Mobile First Index:
Suggested Google is migrating sites gradually to mobile first indexing ..read more
Aqueous SEO | Professional UK SEO
5y ago
Firstly, happy new year!
After returning back to business now the festive fun is over, many organisations will be assessing their current strategies and what they can improve to make more of an impact in the new year. One important strategy that has known to be effective for enhancing your SEO is high-quality content. Therefore, we have assembled the reasons why good quality content is important for SEO and why you should implement a good content stratgey.
What is good quality content?
If you have your own business, whether that be small or large, you want to attract the largest audi ..read more
Aqueous SEO | Professional UK SEO
5y ago
Over the Christmas and New Year period, Aqueous Digital will be
operating on skeleton staff. This means, general support will be
available but to a very limited degree. Please find below our operating
hours:-
When closed, email only to: agency@aqueous-digital.co.uk
Monday 24th December – Closed Tuesday 25th December – Closed Wednesday 26th December – Closed Thursday 27th December – Closed Friday 28th December – Closed
Monday 31st December – Closed Tuesday 1st January – Closed Wednesday 2nd January – 09.00 – 17.00 Thursday 3rd January – 9.00 – 17.00 Friday 4th January – 9.00 ..read more
Aqueous SEO | Professional UK SEO
5y ago
According to the 2018 Global Digital Report, more than 3 billion people around the world now use social media, which is a 13% increase year-on-year. The popularity of social media has expanded beyond personal use, with businesses using the platforms as a cost-effective solution to their advertising requirements.
There are a lot of articles which detail why you should implement social media marketing as part of your overall strategy for your business. However, there are also negative implications to utilising social media for your website which you should be wary of.
Social media channels are v ..read more