Virtual Reality (VR) and Augmented Reality (AR) technologies have been around for decades, but recent advancements have brought these immersive experiences to new heights. VR and AR are no longer just a novelty for gamers; they're being used in various fields like education, healthcare, marketing, and many others. So in this blog, we are highlighting 5 powerful examples of using VR and AR with iMotions. The post 5 powerful examples of using VR and AR with iMotions appeared first on iMotions ..read more

What is Psycholinguistics? Psycholinguistics is the study of how we use and understand language and what processes that happen when we do. It's a field that combines elements of psychology, linguistics, neurolinguistics, neuroscience, and computer science to explore the cognitive processes involved in language production and comprehension. The post What is Psycholinguistics? appeared first on iMotions ..read more

Collaboration plays a crucial role in scientific research, as it can involve researchers from diverse institutions, scientific fields, or countries. In addition, academic researchers are increasingly partnering with businesses and industries, further enhancing the importance of collaboration in scientific endeavors.  As businesses increasingly recognize the power of human behavior research in unlocking the nuances of […] The post Academic & Commercial Partnerships on the Rise appeared first on iMotions ..read more

What is data quality and why it matters How to manage data quality. Human behavior research is very data intensive in nature. Data is front and center in any research study, and it can be collected with a number of different sensors with high sample rates in multimodal experiments, and subsequently combined with qualitative data […] The post How to manage data quality appeared first on iMotions ..read more

The past 20 years have brought me to many incredible campuses across the U.S., where I’ve met some of the most innovative thinkers and doers in academia. From my first trip to Iowa State University and Texas A&M University to my latest visit to the University of Alabama, there’s never been a shortage of inspiration […] The post Building a community of human behavioral researchers across academia  appeared first on iMotions ..read more

learn how biosensors and neuroscientific techniques can give you access to automatic responses by uncovering the influences, emotions, and moods that occur nonconsciously in your customers outside of conscious awareness and bias – adding a whole new layer of insight to your research. The post Biosensors in fragrance and cosmetic research – with Clarins appeared first on iMotions ..read more

In this webinar, Dr. Pernille Bülow and iMotions client Dr. Ryan Jacoby will talk about their expertise with mental health research and discuss how researchers can correlate, detect, diagnose & intervene using biosensors. The post Biosensors in mental health research appeared first on iMotions ..read more

How does the brain react to fragrances? Your brain reacts to external stimuli, that is an indisputable fact but how does your brain respond specifically to fragrances? We have many ways of perceiving, recalling, and remembering the world, and one of the most potent external triggers is fragrance. Our sense of smell, and thereby a […] The post How does the brain react to fragrances? appeared first on iMotions ..read more

It is estimated that adults spend one-third of their life at work, which is the same percentage of your life that you spend sleeping. Sadly, work is also the third leading cause of stress among employees in the US. Thus, work does not just fill the hours of our lives, it also influences our mental […] The post How can biosensors be used to address and improve mental well-being at work? appeared first on iMotions ..read more

What is Autobiographical memory? Take a second to remember a specific point in your life. It can be anything that you have attributed significance to; your first time on a stage, the loss of a family member, or the first time you fell in love. There can be a lot of information in these recollections. […] The post What is autobiographical memory? appeared first on iMotions ..read more