As more people opt for quick and engaging visuals that instantly capture attention, so does the number of brands who include short-form video content (or shorts) in their digital marketing strategies. YouTube Shorts offer eCommerce businesses a powerful platform for capitalizing on these bite-sized video consumption trends.  The bottom line is this format is versatile for storytelling, showcasing products, and driving audience engagement, making it a critical digital marketing tool. But is it for everyone?  This post will answer exactly that! We will explain everything you need to kn ..read more

What’s the best way to encourage customer loyalty? Good service is a must, obviously, and the products or services you offer have to deliver the kind of quality your customers expect. Assuming you already have those elements in place, the next step is to spend some time examining the customer experience and whether it’s genuinely unified. In this article, we’ll cover eight important tips for creating an essential unified experience, including how to:  Create a comprehensive customer profile Use a consistent brand voice  Focus on employee training Integrate your data  Offer self ..read more

For eCommerce businesses, finding the right communications solution depends on factors such as the nature of the products sold and how centralized day-to-day operations are. If you’re thinking of switching to a new system, do you have a clear idea of which business phone features you’ll need? Or, if you’re happy with your current platform, are there ways you could be using it more effectively? This article will help you answer all those questions and more, including highlighting how a cloud-based business phone system helps boost the customer experience.  But first, let’s quickly recap th ..read more

We know that Instagram is a powerful sales-driving tool to have in your eCommerce marketing arsenal.  The trick is using the right ad to target the right shoppers at just the right time in your sales journey.  This is not always as easy as it sounds, but it is something that the following top eCommerce Instagram marketing campaigns got just right. KiwiCo Sephora Savage X Fenty Rhoback nugu Homesick Azadea Aise Nasty Girl What are the secrets to their successes, and how can you duplicate their results?  Read on to find out! Instagram Ads Examples: Reels 1. KiwiCo Uses Instagra ..read more

You can build the best Facebook ads for eCommerce, but without sound optimization and management, you could be burning through any profits you are marketing for. The key is optimizing for ROAS.  Yes, on the one hand, you want to keep your costs down, but it’s more important to ensure you are earning the most for every cent spent. If you don’t optimize for ROAS, reducing ad spend will not improve your profits.  Why?  Because you will just be reducing the dollar amount spent on bad-performing ads, rather than improving performance and increasing revenue on those ads.  In this ..read more

Before you add more PPC campaigns to your marketing plan this year, it’s time to review your store to assess if it’s really making a stellar first impression.  After all, you can bring all the shoppers you want to your store, but if they click through to find clutter and chaos, they — in the case of first-time potential customers — will move on to a brand they deem more trustworthy.  So, how do you tell if your customers (and potential customers) think your store looks professional and trustworthy enough to check out? By reviewing and using key on-store digital touchpoints. Here’s a ..read more

The eCommerce industry is on a continuous upward trajectory, with competition popping up at every corner and more room for growth for stores big and small.  But while it might seem like it should all be smooth sailing in such a vast global market, the truth of the matter is that growth-oriented brands are struggling to stay competitive. Why? While there is certainly more competition, the consumer mindset is changing, technology is evolving, and some businesses are falling behind the change curve. Yes, you need to personalize your operation, and yes, you need to start leveraging AI to get ..read more

If you don’t have brand collaboration on your 2024 marketing strategy to-do list, you could be missing out on target audience reach and market share.  As customer data becomes more challenging to access, brand collaborations are fast becoming vital to your eCommerce strategy. Not only do they help drive brand awareness to new, like-minded audiences, but they can also build trust more quickly — which helps boost conversions.  So, what is the best way to implement brand collaboration strategies? We answer this and other burning questions such as:  What are brand collaborations? H ..read more

Let’s talk TikTok marketing. From TikTok Shopping to Branded Hashtag Challenges, this social media platform is becoming a must-have for eCommerce marketers.  Why?  With approximately 113.2 million TikTok users in the US alone, this social media brand’s reach is growing at a fast pace. When you add that to their quickly increasing list of social media marketing products, they are not a platform you want to ignore when planning your eCommerce ads and marketing.  But how do you create a successful TikTok marketing strategy that actually reaches your brand’s target audience and conv ..read more

Yes, your Shopify reports are a vital component of any winning eCommerce marketing strategy — but without fully understanding and harnessing the power of Shopify advanced reports, you’re missing out.  With the right collection of Shopify reports, you are able to not only gather vital sales data and marketing insights but also discover hidden opportunities to optimize inventory management, marketing, retention, and sales.  But which Shopify reports should you be focusing on?  In this post, we give you the top Shopify reports you should be focusing on. These reports include:  ..read more