Digital marketing has become a broad area with lots of interrelated pieces. I commonly see small businesses implement fragments of digital marketing tactics, not get the desired result and then give up. Without understanding the big picture, having a digital marketing strategy in place and combining the right tactics you can very easily waste time and money. The Benefits of […] The post Why Your Digital Marketing Isn’t Working appeared first on Vivid Marketing ..read more

You already know that running your own business is hard. It breaks my heart to say that I’ve seen first-hand many small businesses that couldn’t make their business a success and had to close. It’s no secret that the number of small businesses that fail is high. According to the Australian Bureau of Statistics, more than 60% of small businesses […] The post Are You Making This One Big Marketing Mistake? appeared first on Vivid Marketing ..read more

Attracting more visitors to a website is probably the most common question I get asked by all types of business owners. More traffic to a website means more potential for leads to be generated and more leads generally equates to more sales. There are so many ways of generating traffic to a website, but I’m going to cut straight to […] The post How Can I Attract More Visitors To My Website? appeared first on Vivid Marketing ..read more

It bothers me that many small business owners have negative feelings about email marketing when it’s one of the easiest and highest converting promotional channels. Although there is a lot of hype around social media, email marketing is still the most effective tool for growing your business and can provide the highest return on investment compared with other marketing strategies. […] The post Why Email Marketing is Critical for Your Small Business appeared first on Vivid Marketing ..read more

Facebook continues to dominate digital marketing strategies, and with good reason. As of April 2020, there are over 2.60 billion monthly active Facebook users and 1.73 billion of these people log on to Facebook every day (source: Facebook 29.04.20)! The opportunities Facebook provides are too big to ignore. Facebook’s success is largely due to its exceptional targeting capabilities. Currently, there […] The post How to Run Facebook Ads that Actually Work appeared first on Vivid Marketing ..read more

If you are using Google Ads to promote your small business, then every dollar counts, so it’s important to ensure that your ad groups are as focused as possible. A negative keyword is a word or phrase that’s irrelevant to your campaign, and you don’t want to target in your ad. Negative keywords prevent your ads showing up on certain […] The post Top 100 Negative Keywords that will Save You Money in Google Ads appeared first on Vivid Marketing ..read more

Marketing on a small budget is tough, but not impossible. There are plenty of creative, low-cost ways to promote your small business without breaking the budget. Sometimes the simplest ideas are the most effective. I’ve gathered 36 small business marketing ideas to spark your creativity, all you need to do is set aside some time and get planning! 1. If […] The post 36 Marketing Ideas for a Tiny Budget appeared first on Vivid Marketing ..read more

Most people hate to be sold to, which makes it tricky to have a conversation about how your product or service could benefit them. However, we also live in a time where people crave information and will spend their time reading, watching or listening to content to learn something or solve a problem. Businesses are leveraging this inclination by creating […] The post Try This To Get More Qualified Leads appeared first on Vivid Marketing ..read more

Consulting is a unique field. No matter what your speciality, the true measure of success is your ability to help clients solve difficult problems. You possess an exceptional ability to think, create and communicate; a talent that is highly sought-after by executives. The pitfall of your profession is if your consulting business has no clients, then you have no consulting […] The post How To Triple Your Consulting Leads appeared first on Vivid Marketing ..read more