Amazon Prime Day and the Q4 shopping season is a big deal for sellers and Amazon alike. Every year the sellers eagerly wait for it. However, 2020 is not a normal year. It’s a year full of disruptions, challenges, pivots, scrambles and more challenges. Perhaps there is no brand that is not affected by the pandemic. So how can sellers prepare in this uncertain environment? Is it going to the best or the worst and the most pressing question of all, will Prime Day happen this year, all this and more in this blog post.   Relax, the event won’t cancel; it is neither possible nor plausib ..read more

  As the big-sale days are coming nearer, a lot has been happening on Amazon that you should be aware of. Staying up to date with these policy changes and updates will make your selling journey easier and sometimes risk-free. But amongst the hustle and bustle, it’s easy to miss a few of them. Our team at eStore Factory has made a comprehensive list of need-to-know updates going on within Amazon. Read on and stay updated.   1) Amazon launches in Sweden     After years of rumours, the world’s largest online retailer is all set to launch in Sweden. The company announced to t ..read more

  Right before Amazon’s self-made shopping holiday, Prime Day and the hustle and bustle of Q4, Amazon has dropped some game-changing announcements that compelled the sellers to make shifts in their inventory management strategies. The email sent to the sellers stated that Amazon has been “preparing early to deliver a great holiday season” to its customers and selling partners. The e-commerce mogul is well aware that this isn’t going to be a normal Q4. Given the unprecedented challenges of COVID-19, everyone, including the retail giant itself, will have to take its preparations up a notch ..read more

    To say that Amazon has a little bit of counterfeit issues will be an understatement. The e-commerce mogul has, for years, tried to dealt (and failed to deal) with rogue sellers. The company is even facing multiple lawsuits from sellers and some name-brands saying it has not done enough to prevent phony products from being listed on its website. The problem has gotten to the point where Trump’s government has placed five of Amazon’s foreign websites into White House’s annual “notorious markets” list. Amazon, in its defense, has said that it invests a substantial amount of its res ..read more

  Amazon storefronts are a mini-me version of your website and creating a brand store demands an equal amount of time and effort. However, up until now, the only way you can leverage your storefront to increase engagement and accelerate sales was by sharing the unique store URL. But not many sellers dared to advertise directly via link. As there is no landing page that could filter out the buyers with purchase intent, the chances of conversion are near to zero. Yes, you could use your storefront as the landing page of your Sponsored Brand Ads, but again it was of no use. Why, you ask? Be ..read more

  Carlo, the owner of a haircare brand, decided it was time to reassess his brand’s PPC strategy when he found that his ad spend and ACOS has been constantly increasing while the sales were almost stable. He considered hiring Amazon advertising experts to handle his ad campaigns full time. After investigating a handful of PPC consultants and agencies, he chose eStore Factory as his trusted partner. During the initial project discussions, he made it clear that his main goal behind hiring experts is to reduce ACOS along with PPC revenue growth. Considering the uber-competitive category he ..read more

  Just like every Amazon seller out there, Devon, the owner of a company selling replacement sunglasses lenses, too dreamt of having a flourishing Amazon business. His primary focus was on increasing the organic ranking of his products so that he can take more profits home. In order to find a turnkey solution for development and growth in the marketplace, Devon reached out to eStore Factory. A dedicated Amazon consulting team got to work on his account and within just one month, there was a dramatic increase in sales with an even better increase in organic ranking.   Challenge: &nbs ..read more

  Elisabet, a US-based Amazon seller, wanted to maximize visibility and sales for the only product she was selling. She had high hopes that the product could do wonders if marketed and presented the right way. However, in the backdrop of high competition, her listing did not get the much-needed traffic and visibility. After having several failed attempts at working with average Amazon consultants, she finally found eStore Factory. It had been only a few months since we started working on her account and just during the tumultuous times of COVID-19, her product broke all the past sales re ..read more

  Cary is our long term client with whom we have built a great rapport. Back in 2018, she came to us for product listing optimization for one of the many brands she had been working with. It was a beauty brand that wanted to reach where name-brands like Olay and Dove are right now. Impressed with our Amazon SEO optimization for the UK marketplace, she decided to try our Amazon product translation for German, French, and Spain marketplaces. After optimization, it was time to get an instant boost in sales with PPC. Cary’s client, the owner of the beauty brand, first attempted to manage ads ..read more

  Tony owns a well-established company that mainly specializes in providing health and skincare products. He has more than 50 products under his umbrella, which were performing fairly well under its category. However, in light of increasing competition and ever-changing customer demand, the sales plateaued. But like every ambitious Amazon seller, Tony too was determined to break the cycle. That’s when Tony decided to hire eStore Factory’s Amazon consulting services to help him create a new strategy that can break the decreasing sales trend and take his products to new heights. Read on to ..read more