ActiveCampaign WordPress 103: How To Set Up Your WordPress RSS Feed No writer wants to feel like they’re shouting into the void, publishing articles that go unseen and unheard. This is where an RSS feed comes into play, a feature that ensures your followers have quick and easy access to your content as it comes out.  Maybe you’ve never used an RSS feed and aren’t sure how to set one up in WordPress. You’ve come to the right place. In this article, we’ll take a look at what an RSS feed is, the benefits of setting one up, how it works, and provide a step-by-step guide detailing the process ..read more

ActiveCampaign WordPress 102: How To Track Visitors on WordPress Whether you just created a website on WordPress or have had one for years, one of the most important parts of running your website is tracking the metrics.  You’ve invested time marketing yourself and your brand by creating content, setting up site functionality, and promoting your brand on other channels like social media platforms or through influencer marketing. To an extent, some of these things are out of your control. However, you do have ownership of your WordPress visitor metrics, which serve as the anchor point for ..read more

ActiveCampaign The Next Frontier: How Predictive Analytics is Revolutionizing Content Creation In our last exploration of AI in content creation, we delved into how artificial intelligence is transforming the landscape for content creators. We saw AI’s ability to streamline processes, enhance creativity, and personalize content. Continuing our Content Creator series, this blog shifts focus to a compelling facet of AI – predictive analytics. Predictive analytics represents a significant stride in content strategy, allowing creators to anticipate audience behaviors and trends effectively. Cont ..read more

ActiveCampaign Elevate Your Email Marketing With Automated 1:1 Emails for Top-of-Funnel Prospecting It is rare to discover a brand that is not engaged in email marketing. In today’s market, 85% of B2B companies consider it a pivotal element in their content marketing strategy. Whether promoting new products, distributing weekly newsletters, or nurturing leads, everyone seems to be leveraging the power of email. However, with numerous brands vying for attention, standing out in inboxes demands innovation and adaptability.  Since it’s such a pivotal part of a marketing strategy, let’s dive ..read more

ActiveCampaign What is a Content Creator and How to Become One There are many factors to consider as you begin your journey to become a content creator. Do you know what niche you’ll be in? What about how you’ll engage with your audience? Will that be on mainly one social platform or multiple? Will you use email marketing and build a newsletter to communicate? Have you considered how to segment your audience and personalize the experience for each individual who interacts with your brand? What about monetizing your content and turning people from prospects to paying customers?  All of th ..read more

ActiveCampaign The 13 Best Newsletters for Content Creators: Ones Worth Subscribing To No matter if you’re a content creator just starting out or a veteran in the scene, it’s never a bad idea to stay in the know about the creator economy and continue to seek out tips and tricks from experts in your field. There is so much information out there to be consumed at all times and it can be daunting to go out and do all the research yourself. This is where newsletters answer the call. Subscribing to and reading a variety of newsletters is a great way to stay up-to-date on trends, industry news, soc ..read more

ActiveCampaign Navigating the Frontier of AI Content Creation: Tools, Techniques, and Trends Artificial Intelligence (AI) is revolutionizing the world of content creation, offering tools and capabilities that were once thought impossible. As we embark on exploring this cutting-edge realm, it’s essential for content creators to understand the landscape of AI in content creation. This blog will illuminate how AI is reshaping content creation, highlighting its benefits and the shifts it brings to the industry.  While the prospects are exciting, it’s crucial to be aware of the challenges and ..read more

ActiveCampaign Revolutionizing Content Creation: The Power of Automated Marketing Campaigns Automated marketing campaigns have emerged as a game-changer for content creation and distribution. These campaigns offer the convenience of automating routine marketing tasks, freeing creators to focus on what they do best—creating engaging content. Marketing automation has revolutionized how content is distributed, tracked, and optimized, making it a critical tool for success in today’s fast-paced content creation world. This blog post is part of our comprehensive Content Creator series, where we del ..read more

ActiveCampaign Unlocking Engagement: A Guide to Personalized Content Creation Do you truly understand your audience? If you’re not collecting data and segmenting, chances are you’re missing out. Plus, if you haven’t explored the other posts in our content creator series, you’re missing out on even more valuable insights! Content Creator Series CRM for Creators: How Content Creators Benefit The Power of Audience Segmentation for Content Creators 7 Conversion Rate Optimization Techniques That Boost Conversions How to Market Yourself as a Content Creator (8 Steps For a Head Start) CRM Cust ..read more

ActiveCampaign How to Market Yourself as a Content Creator (8 Steps For a Head Start) The modern content creator wears a dozen different hats. As a creator, you’re likely the one responsible for planning, creating, and promoting your content. Even if you have clients you create for, each day is filled with creating unique messaging, whether that be in the form of writing, video, or otherwise, and plenty of forward-looking planning that touches on all the right topics. This is no easy feat.  Content creators never stop creating. Building your own brand or helping a client build theirs is ..read more