ActiveCampaign 2024’s Best WooCommerce Plugins: Optimize, Automate, and Grow Your Store WooCommerce is one of the most popular ecommerce platforms out there and for good reason. It’s flexible, easy to use, and has a plugin for just about everything. Whether you’re looking to streamline your checkout process, boost your marketing efforts, or get detailed analytics, there’s a WooCommerce plugin that can help. In this guide, we’ll walk you through what WooCommerce plugins are and why they’re essential for your online store. We will also recommend some of the best plugins by category.  If yo ..read more

ActiveCampaign ActiveCampaign’s Customer Advisory Board Achieves Hundreds Of Product Enhancements, Kicks Off Year 2 ActiveCampaign’s inaugural Customer Advisory Board (CAB) has been a driving force in our success this past year, informing hundreds of product enhancements and new features that are now being used by hundreds of thousands of customers. The positive impact this group continues to make for all of our customers and partners is not just incredible, it’s invaluable. We truly appreciate their contributions and we aren’t slowing down anytime soon! This month, we are welcoming the new C ..read more

ActiveCampaign Spam Act and GDPR Compliance: What Franchisees Need to Know Franchisees are a vital part of any franchise system, but they also come with responsibilities and compliance requirements. One area that franchisees often overlook is compliance with spam and data protection laws. Specifically, the Spam Act and General Data Protection Regulation (GDPR) are laws that franchisees must be aware of and adhere to avoid costly penalties. Spam Act The Spam Act is a law in Australia regulating commercial electronic messages, including emails, SMS, and instant messaging. The act aims to protec ..read more

ActiveCampaign Metrics Every Retail Marketer Must Know About Their Customers In a world where data is everything, retail marketers need to be aware of how their customers are shopping. The easiest way to do that is with customer data, but with so much data out there, how do you choose which ones to pay attention to? Let’s take a look at which customer metrics you should be following. Retail marketing: 7 metrics to monitor Retail marketers must know various metrics about their customers to understand their behavior and preferences and ultimately improve their marketing strategies. Some key met ..read more

ActiveCampaign Franchise Email Marketing: Challenges and Solutions Franchise marketing coordinators have a unique challenge when it comes to managing across the entire franchise network. Unlike a single business location, franchise operations involve coordinating and communicating with multiple franchisees, each with its own customer base and marketing needs. Franchise Email Marketing: The Challenges One of the biggest challenges franchise marketing coordinators face is ensuring consistency in messaging and branding across the entire franchise network. This means ensuring that all franchisee ..read more

ActiveCampaign What is WooCommerce Subscriptions? (The Best Subscriptions Plugins) If you’ve got a WooCommerce store set up and ready to sell, you may be wondering how to expand your customer base and offer more as your business grows.  If you run your own e-commerce business, some of the key growth levers are recurring customers, well-timed discounts, and selling in bundles. These offers give you the power to expand your revenue stream and build an even more engaged customer base.  This is where WooCommerce Subscriptions plugins can make a world of difference.   Adding th ..read more

ActiveCampaign Why Franchisees Are Horrible Marketers It is not accurate to say that all franchisees are horrible marketers, as many franchisees successfully promote their business and drive sales. However, there are certain challenges that franchisees may face when it comes to marketing that can make it difficult for them to succeed. That’s especially true for those who haven’t had marketing experience before. Fortunately, there’s a way around that. Why franchise marketing is difficult Here are four challenges that franchise marketers will have to overcome to create the ideal marketing strat ..read more

ActiveCampaign Local Area Marketing for Franchises 101 Regardless of your franchise’s brand, it’s extremely important for franchise marketing to focus on their local market. Reaching and connecting with your target audience in your specific geographic location is imperative to attracting new customers and getting more customers to return. What is local area marketing? As you can imagine, local area marketing is simply marketing to the geographic area where your franchise is located. Local area marketing can fall under several tactics, including digitals ads, SEO, , physical marketing, and mor ..read more

ActiveCampaign WooCommerce or Shopify: Which is Better in 2024? If you’re planning to set up an e-commerce store, you have an abundance of options when it comes to e-commerce platforms.  Two of the most popular e-commerce platforms are WooCommerce and Shopify, both with their unique strengths and areas for improvement. There are roughly 9.3 million e-commerce stores set up between these two platforms alone. Billions of dollars have been made with WooCommerce and Shopify functionality, but… Which one should you choose? Which platform is right for your online business? In this article, we ..read more

ActiveCampaign The Ultimate Guide to WooCommerce Abandoned Cart Recovery (+ Top 6 Plugins) For anyone selling anything online, cart abandonment is like an unwelcome guest that just won’t leave. Despite all the hard work online store owners put into creating a seamless shopping experience, many potential purchases are left unfinished.  This leads to lost revenue and missed opportunities.  WooCommerce, one of the most popular ecommerce platforms, is no exception to this problem. But the good news is that you can turn things around with the right strategies and recover those lost sales ..read more