Revolutionize the way ecommerce merchants approach customer segmentation by implementing automated processes based on real-time data analysis ..read more

In this blog post, we will explore how personalized content can significantly impact conversion rates for abandoned carts through actionable strategies ..read more

Abandoned carts recovery rates are hard and harder to increase with more and more people getting used to offers and finding an equivalent of 'window shopping' through abandoned carts. With over $4 trillion worth of merchandise abandoned, the estimation of the revenue merchants are keeping on the table is only getting bigger ..read more

Our partnership with HubSpot has been long and fruitful as our systems works together to help e-commerce merchants achieve their business goals through different Hubs and features. As we know HS is a robust system made up of module like Hubs, each with different features that provide different benefits to merchants ..read more

In the ever-evolving landscape of e-commerce marketing, the shift from traditional batch-and-blast emails to triggered emails is proving to be a game-changer. While the prevalence of batch-and-blast emails persists, it is increasingly common knowledge that triggered emails outperform them significantly.  ..read more

In the ever-evolving landscape of marketing, and specifically in e-commerce, the focus on acquiring new users has traditionally taken precedence. A poll shared on LinkedIn revealed that 49% of marketing leaders prioritize acquisition, while 30% focus on monetization and 21% on retention. However, the dynamics of customer purchase behaviours have shifted, particularly due to the impact of the COVID-19 pandemic and subsequent economic uncertainties. This has forced industries to approach a re-evaluation of growth strategies, with preserving revenue from existing customers becoming a critical el ..read more

Expectations for Purchases in a Post-Pandemic World Amidst the aftermath of the COVID-19 pandemic and the surge of the digital revolution, the importance of personalization has soared to unprecedented levels. An astonishing three-quarters of consumers have transitioned their loyalty to new stores, products, or buying methods during the pandemic, highlighting the ever-changing nature of consumer behavior. Now, with 71 percent of consumers anticipating personalized interactions and 76 percent expressing frustration when this expectation is unmet, the pressure on companies to deliver customized ..read more

In a world where digital innovation knows no bounds, the contours of business-to-business (B2B) interactions within the e-commerce realm are rapidly shifting. Once solely an arena dominated by consumer transactions, the online commerce landscape is now witnessing a profound metamorphosis. This evolution is driven by a pressing need to cater to the distinct nuances and requisites of B2B enterprises. From personalized procurement journeys to streamlined integration with sprawling supply chains, B2B e-commerce is undergoing a revolution that is reshaping the very essence of modern business dynam ..read more

Imagine being a salesperson, juggling multiple priorities. You're rushing to pick up your daughter from school for her dentist appointment when a prospect calls. They need a quote, and your commission depends on sealing the deal. The catch? You only have time to enter the data into one system but your company needs it to be in both Shopify and HubSpot ..read more

E-commerce merchants are hyped up and busy getting ready all throughout fall for one of the biggest events of the year: Black Friday and Cyber Monday.  ..read more