The Creator Economy has exploded over the last couple of years into a self-sustaining revenue model, and the growth shows no signs of slowing. But with growth comes complexity, and the most innovative influencers and other content creators find ways to rise above this ever-increasing pack to forge successful careers. One key to that innovative […] The post Influencer update: New study reveals consumer, business and tech trends impacting the Creator Economy—and influencers’ top concern appeared first on Agility PR Solutions ..read more

G2 recently announced their Spring 2024 Reports update—and we are thrilled!  If you’re unfamiliar with G2 Grid Reports, they’re like the People’s Choice awards for the SaaS industry—based on honest reviews and ratings from genuine users. They’re released every quarter, so the results are always up to date.  While Agility prides itself on its products […] The post Agility PR Solutions Earns 36 Badges from Reviews Platform G2, Affirming Its Innovative Leadership in PR Technology appeared first on Agility PR Solutions ..read more

Comms pros have never been under more pressure to prove the value of their strategies and initiatives, and as a result, to improve their approach. The obvious million-dollar question is how exactly can marketers do this? New research from audience measurement, data and analytics giant Nielsen explores communicators’ priorities and plans to improve ROI in […] The post On the road to marketing ROI: New Nielsen research takes the industry pulse on budget allocations, KPIs, martech, and proving ROI appeared first on Agility PR Solutions ..read more

Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO model might be the answer for you. In this article, we’ll discuss the PESO model’s ins and outs. We’ll cover what the PESO model is before we dive into […] The post Decoding the PESO model: A comprehensive guide for PR appeared first on Agility PR Solutions ..read more

No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates. Therefore enterprises and big-budget brands invest in the best and brightest communicators they […] The post Communication breakdown: Small businesses struggling to market effectively due to low confidence, limited time, and lack of knowledge appeared first on Agility PR Solutions ..read more

Cost per click, or CPC, is the term used for social media campaigns to measure the cost of every click and impression on the ad. When a user clicks on an ad, one click is added automatically. Advertisers pay a certain amount of money to webmasters due to clicks.  But keep in mind that the […] The post What’s a reasonable cost per click for social media ads? Insights here appeared first on Agility PR Solutions ..read more

It wasn’t long ago that brand leaders and communicators were hearing consumers say they wanted to see brands and businesses show us what societal issues they truly cared about by speaking out on the positions they supported, and brands reluctantly accepted the challenge, even though the risks were obvious and the benefits weren’t all that […] The post The evolving embrace of Purpose: C-suite execs say their companies are investing in DEI, but say it’s too risky to take societal stances appeared first on Agility PR Solutions ..read more

A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media relations efforts. From analyzing data to personalizing communication, AI offers a myriad of opportunities to […] The post 5 ways AI can support your earned media programs appeared first on Agility PR Solutions ..read more

In today’s rapidly evolving job market, the ability to effectively sell and make a personal brand for yourself has become indispensable—it’s what sets people apart from the competition, regardless of the industry they’re in. Whether competing for a job opportunity or promoting a product or service, branding and marketing are directly correlated to sales, revenue […] The post Face it, communicators: If you’re in PR, you’re in sales appeared first on Agility PR Solutions ..read more

Is there an empirical formula marketers can use to figure out the complexities of consumer behavior? Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions akin to brand loyalty, revealing 12 important drivers, and the marketing […] The post The science of loyalty: New study uncovers 12 fundamental drivers of consumer behavior and decision-making towards brand loyalty appeared first on Agility PR Solutions ..read more