Sustainability is more than just a buzzword — it’s something brands need to embrace if they want to get new customers and keep existing ones coming back. Yotpo’s State of Brand Loyalty 2022 survey showed that 84% of consumers are more inclined to be loyal to a brand that shares their values, and that number is even higher for gen Z shoppers, at more than 90%. We recently held an #AskMeAnything session with amazing women from sustainable eCommerce brands in Australia on LinkedIn Live, and they had a lot to say about communicating your brand values, making your business more sustainable, and the ..read more

With increasing competition on digital channels and a move towards zero-party data, eCommerce brands are seeing a shift towards a more personalized shopping experience powered by data-driven insights. Because brands are losing out on data from third-party sources due to changes in data regulation, they are shifting towards gaining customer insights through zero-party data. According to Forrester, zero-party data is information intentionally shared with a brand by a customer. Even more, the innovations we are seeing in mobile and social commerce suggest that data-driven eCommerce strategies are ..read more

Consumers who visit your website are already interested in (or at least curious about) your brand and considering a purchase. This makes your website one of the most natural places to engage them and get them to subscribe to your marketing communications. How? Using a captivating, on-site pop-up. How to Collect Subscribers With Pop-Ups On-site subscription forms, or “pop-ups,” allow you to expand your mobile audience fast, and increase your subscriber count month over month as your site traffic grows. As soon as a visitor lands on your site and begins to browse, you can capture their attention ..read more

New York, June 8, 2022 — Yotpo, the eCommerce marketing platform that helps brands strengthen their relationships with consumers, today announced the launch of Yotpo Subscriptions for Shopify. Yotpo Subscriptions is designed to help merchants easily launch a subscriptions offering, and in the process add the stability of recurring revenue, increased customer retention, and a higher level of loyalty to their business. Yotpo’s new scalable application is built natively into Shopify’s user interface enabling its millions of merchants to quickly launch a subscription program in under 10 minutes wi ..read more

Today is a big day for us at Yotpo. So many people have worked so hard to make something truly great for our eCommerce brands, and now we can finally share it with you all. I’m so excited to introduce our newest product, Yotpo Subscriptions — a subscription management solution, built for Shopify brands, that makes it easy to grow recurring revenue. This isn’t just a solution to manage your subscriptions. What we’re really excited about is that we’re building a product that supports you in driving subscription growth, and we’re doing it in a smart, streamlined way that makes it all easy. Growth ..read more

Every eCommerce business’ definition of success is the same — the more you sell, the more successful you are. Most marketing strategies take the same factors into account: who is your target audience, and how much time and money are you willing to invest. But marketing strategies are not a one-size-fits-all matter. Different brands have different values and goals. In this article, we’ll be discussing two very popular but seemingly opposed marketing strategies — transactional vs relational marketing.  What is transactional marketing? Transactional marketing is all about selling as many pro ..read more

Amy Lightfoot AWIE Slack Community Member Senior Product Manager at We Make Websites Can you tell us about the first time you were aware of and celebrated Pride — and what inspired you to do so?  I was very fortunate to be raised in a pro-LGBTQ+ family so attended events before I was even conscious of them. I went with friends in high school as I had a few friends who were out and it was really amazing. Can you share more about what Pride means to you and your connection to it? As someone who is queer, Pride is really important to me. I think people lose track of the fact that the first ..read more

SMS is one of the most personal and convenient marketing channels a brand can leverage today, allowing you instant access to your customers — including the most loyal ones — where they are most active. As a result, more brands are adding SMS to their loyalty strategy to create, engage, and ultimately retain high-value shoppers: VIPs. VIP customers have the potential to be more loyal, spend more, and promote your brand to friends and family, so it’s important to treat them like they matter. With SMS marketing, you can not only bring awareness to all of the exciting benefits of your program, but ..read more

During our recent Yotpo Tech Talk series event, we announced our newest Reviews Tagging capabilities within the Yotpo platform. Thanks to Reviews Tagging, brands can now gain better visibility into their reviews and closer insights when it comes to overall customer sentiment. Let’s take a closer look at what Reviews Tagging is and why it’s important. What is Reviews Tagging? If you’re looking for an easy way to manage your reviews, Reviews Tagging allows your brand to classify them into different categories so that you can access them in a more efficient and organized way. Categorize and manag ..read more

Food & Beverage brands have always been tastemakers when it comes to IRL loyalty programs. According to Yotpo’s recent consumer loyalty survey, 76.2% of U.S. shoppers said they would be most likely to participate in a loyalty program offered by a Food & Beverage brand. Over 67% of UK shoppers and 77.9% of Aussies also want to join. But, as punch cards move online, how are D2C brands in the space rising to the occasion? We asked Cure’s Senior Marketing Manager Hannah Bender and Art of Tea’s Channel Marketing Manager Devika Kelly about how their brands are navigating loyalty today. Cure ..read more