Win Reports help you to grow your business by showing our methodology at work. Each article highlights a real-world test, sharing the research, insights, and techniques that led to the win. What if you could increase conversion by repurposing existing content? In the next three minutes, we’ll show you how adding a new lead funnel increased demo requests by 58% at a European SaaS company. Sherpany provides a meeting management platform for the C‑Suites and boardrooms of elite organizations. Although the company targets a niche audience, our methodology significantly boosted conversions. Rese ..read more

Win Reports help you to grow your business by showing our methodology at work. Each article highlights a real-world test, sharing the research, insights, and techniques that led to the win. What if you could delete content from your website and grow conversion? In the next two minutes, we’ll show you how removing a section of a webpage increased sales by 36%. iFLY offers awesome indoor skydiving experiences at over 80 locations around the world. Their iconic wind tunnels host professional skydivers, national competitions, groups of families and friends who are often experiencing the sport f ..read more

Copywriting Friday highlights the skill of great copywriters. Some of the examples may seem dated, but the techniques are timeless and critical for conversion rate optimization. Enjoy. This article talks about one of the most fundamental goals of copywriting—handling objections successfully—and an artful way of doing it. What’s desirable about this remote gas station? Gary Halbert was a legendary copywriter. One of his sales letters mailed 800 million copies and that was in the days of snail mail, when postage was a big factor. He once spoke to a group of “copy cubs” who wanted to learn fro ..read more

Are your tastebuds tingling? Read on to learn the marketing secret at work here. (This is one of a series of articles, the first of which is here.) Even if your visitors can understand your writing … even if they can use your website … and even if you offer what they came for … they may not understand—or like—your value proposition. This article describes the three most common problems with value propositions (and how to fix them). The problems are: Failing to make it clear what the product or service does. Forgetting to mention valuable benefits. Neglecting to tell your prospect what will ..read more

The following is part of our Win Reports series, providing an “under the hood” look at how we apply the CRE methodology™ to grow our clients’ businesses—revealing the research we conduct, ideas we create, tests we run, and insights we provide. In the next three minutes, we’ll show you how a site-wide navigation change increased sales by 32% for an online pet supply store. Ferplast has been creating innovative pet accessories for over 50 years. From their base in Italy, they manufacture 4,000 products, export to 85 countries, and hold over 100 international patents. Research: Navigating the ..read more

“Monopoly is the condition of every successful business.” Peter Thiel, venture capitalist and co-founder of PayPal. We have been urging companies to dominate their markets for over fifteen years. In fact, that’s one of the main things that we help our clients to do. Many of them are now leaders in their verticals. In the following article, we will: Describe a powerful growth strategy that’s hidden in plain sight. Show you how to implement the strategy step-by-step. Include a ready-to-use template to get you started. The strategy in question is used by many of the web’s most successful co ..read more

The following is part of our Win Reports series, providing an “under the hood” look at how we apply the CRE methodology™ to grow our clients’ businesses—revealing the research we conduct, ideas we create, tests we run, and insights we provide. In the next three minutes, we’ll show you how adding a Johnson Box to the top of a page increased conversions by 20%. A Johnson Box is a highlighted section of text at the top of a direct mail letter, email, or web page. It’s designed to grab attention and emphasize key points. For an example, see our article on Focus. Custody X Change is a SaaS compa ..read more

The following is part of our Win Reports series, providing an “under the hood” look at how we apply the CRE methodology™ to grow our clients’ businesses—revealing the research we conduct, ideas we create, tests we run, and insights we provide. In the next two minutes, we’ll show you how a single research insight improved the conversion rate by 96% for a website monitoring service. StatusCake provides website monitoring services for website owners and IT professionals around the world. It is trusted by over 120,000 companies, from agile startups to giants like Netflix, Audi, and Mastercard ..read more

The following is from our huge library of client successes—why not discover how we can help grow your business? Custody X Change is a SaaS company that helps separated parents improve their co-parenting outcomes through better scheduling and parenting plans. A short video interview with the client ..read more

Crucial techniques you need to survive in ultra‑competitive markets Smart snails avoid sluggish growth (sorry). Some of your visitors end up buying from your competitors. If you don’t have a strategy for winning in spite of competitors, you are doomed. This article describes many powerful concepts and techniques we have used to help our clients dominate in some of the world’s most competitive markets. Some of the things you’ll get on this page Four reasons why niching usually wins. How to spot good niches: three easy techniques you can use. Seven ways to spot opportunities your competitors w ..read more