One of the best ways to draw attention to your online business is by using social media marketing. Close to half of the world’s population is on at least one social media platform which can generate a lot of attention for your brand. Creating a marketing campaign from scratch is challenging, especially when you consider the number of social media platforms. To help you create a successful social media marketing campaign, we’ve put together a guide filled with tips and tricks.  What is Social Media Marketing? Social media marketing is a set of tactics you can use to promote your busin ..read more

The Springbots take a deep dive into email best practices for segmentation, subject lines, content, timing and more. In this webinar, we’ll explore: – Why email is the only guaranteed delivery option the internet has left – How you can tell an engaging story with email – The exact playbook you should be using to save abandoned carts while you sleep Is it time to make your next marketing move? Schedule a chat with one of our eCommerce marketing experts and start your journey toward eCommerce marketing excellence ..read more

Everyone has unopened emails in their inboxes, and it presents challenges for email marketers and online brands. How do you get current and potential customers to open your emails? Did you know your low email conversion rate may be due to your subject lines? You can craft great, engaging content, but if your email subject line isn’t attention-grabbing your emails often remain unopened.  Ready to start creating subject lines that boost conversion rates? Here’s a practical guide to help you get started. How to Write Email Subject Lines That Boost Conversion Rates The goal of your email mar ..read more

Summer is here. For some online retailers, it might be the best sales season of the year while sales slump in the summer months for other merchants. Regardless, we’ve got some fun tips and summer marketing promotions to help you grow your online presence, generate awareness and boost sales. 1. Increase revenue with holiday sales There are a number of prime opportunities for ecommerce businesses to run summer marketing promotional campaigns around specific holidays. For instance, Father’s Day, July Fourth, and Back to School are tried and true promotional opportunities. Since many customers are ..read more

There’s a reason an estimated 82% of businesses use email automations to increase customer engagement and revenue. They typically see conversion rates up to 359% higher compared to their one-off email campaigns.  Automated email marketing is easy to set up. The emails are relevant to your customers and give them a personalized experience with your brand.  Ready to implement automated emails as part of your eCommerce marketing strategy? We have a few ideas to help you get started.  Online businesses often overlook their customer experience, and that’s a mistake. You want your cus ..read more

When it comes to eCommerce marketing tactics, email marketing still reigns supreme, but success in email marketing doesn’t always come easy. These email marketing best practices will help you stand out in full inboxes, engage your customers and generate sales. 1. Segment your audience When you want to stand out in a customer’s inbox, it’s important that your message and content is personalized. One of the best ways to accomplish this is using segmentation. This  allows you to segment your customers and subscribers based on factors such as their demographic data, shopping behavior, or some ..read more

Turning anonymous website visitors into customers with personalized email outreach and data marketing. As much as technology has evolved, one aspect of marketing has stayed persistent, and it’s email marketing. It remains a tried and true marketing channel for ecommerce businesses. In fact, it is still responsible for generating 20-25% of ecommerce revenue on average.  Therefore, it’s imperative for small and medium-sized ecommerce businesses to focus on email list growth. Springbot gathers data on your target audience using shared demographics between similar sites, increasing customer e ..read more

Greatly affecting the marketing world and how businesses are able to advertise on Facebook and Instagram, the recent iOS 14 update has been producing limitations for advertisers in its quest to protect consumer privacy. Below, we’ll discuss some iOS 14 advertising best practices. Marketers can employ these to remain successful with their campaigns on Facebook and Instagram despite recent changes on iOS 14.  What changed? Historically, Facebook advertising has been an effective way for marketers to reach prospects, gain insights on target audiences, perform research, retarget ads, and more ..read more

The Springbots share best practices for email marketing, automations, retargeting for window shoppers, and more. In this webinar, we’ll explore: – Marketing performance review from 2021 and marketing trends to expect this year – Best practices and implementation techniques to level up your marketing strategy across email and paid advertising – Easy tools to help you succeed in 2022 Is it time to make your next marketing move? Schedule a chat with one of our eCommerce marketing experts and start your journey toward eCommerce marketing excellence ..read more

If you have the budget to grow your online business or eCommerce store by reaching more people and generating more leads, Google Shopping Ads are worth considering. eCommerce businesses leverage Google Shopping Ads as a part of their marketing strategy to accomplish their sales goals. Setting aside a portion of your budget to run Google Shopping Ads is one of the easiest and most practical ways to convert online shoppers who are interested in purchasing a product. What are Google Shopping Ads? Google Shopping Ads are product-based ads. Unlike ordinary ads that appear on Facebook, YouTube, and ..read more