Pinnacle Cart's eCommerce Blog | Online Store Tips And More.
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Learn how to succeed in eCommerce marketing, running an online business and more from industry experts.
Pinnacle Cart's eCommerce Blog | Online Store Tips And More.
20h ago
What if the key to unlocking your e-commerce brand’s full potential lies in the voices of your customers? In the dynamic world of online retail, customer feedback has emerged as a goldmine of insights, offering a direct line to the hearts and minds of your audience.
Consider this: 9 out of 10 shoppers or 93% of users read online reviews before making a purchase, indicating the significant influence of customer feedback on buying decisions. So, harnessing customer feedback for eCommerce isn’t just about gathering opinions; it’s a strategic move that can significantly enhance your brand’s rep ..read more
Pinnacle Cart's eCommerce Blog | Online Store Tips And More.
1w ago
In this booming era of online commerce, the significance of effective e-commerce SEO strategies cannot be overstated. As of 2024, a staggering 33% of the global population, equivalent to 2.64 billion individuals, has embraced the convenience and accessibility of online shopping.
With this digital marketplace evolving rapidly, businesses must embrace innovative technologies, foster a seamless online customer experience, and continually refine their digital strategies to remain competitive and meet the evolving expectations of today’s tech-savvy consumers.
Now, in this article, we’ll discuss t ..read more
Pinnacle Cart's eCommerce Blog | Online Store Tips And More.
2M ago
In an age where connectivity and commerce seamlessly intertwine, social selling turns out to be the key element for businesses aiming to thrive in the dynamic landscape of online retail. As of 2024, an estimated 4.95 billion people are on social media globally, with Facebook being the biggest, having 3.05 billion active users.
This vast reach makes social media an invaluable tool for businesses looking to engage with their target audience and drive sales through social media selling.
In this guide, we unravel the ins and outs of eCommerce social selling, offering a roadmap for businesses to ..read more
Pinnacle Cart's eCommerce Blog | Online Store Tips And More.
6M ago
By building authentic consumer relationships, brands can create trust and loyalty and drive sales. When customers feel connected to brands, 57% will increase spending with that brand, and 76% will buy from them over a competitor.
In today’s digital world, many brands implement chatbots to take the lead when communicating with their customers. So, it is essential for these chatbots to build an authentic relationship with a brand’s customers through transparent, consistent, and genuine communication.
So, what is a chatbot, and how can brands use them to build authentic consumer relationships ..read more
Pinnacle Cart's eCommerce Blog | Online Store Tips And More.
8M ago
With customer expectations constantly shifting and new technologies disrupting the scene, the eCommerce market is growing more competitive by the day. This fierce competition is making the marketing world noisier than ever.
Your customers are tired, confused, and overwhelmed. Your competitors are rinsing and repeating the same old marketing strategies. How can you impress your customers and one-up your competition simultaneously? By exploring innovative marketing tactics.
We’ve created this guide to walk you through the nine best marketing channels for eCommerce businesses and how to get th ..read more
Pinnacle Cart's eCommerce Blog | Online Store Tips And More.
10M ago
Upgrade to version 3.9.1-R1 and take advantage of the latest version of Google Analytics. This release also includes updates to all major Google Tools.
GA4 (Google Analytics 4) is Google’s next-generation measurement solution. Google UA (Universal Analytics) will stop processing data on July 1, 2023 therefore it is strongly recommended you update your cart and switch to GA 4 as soon as possible.
The current version of Google Analytics (UA) was launched in 2012 and things were much different compared to today. Back in 2013 desktop use accounted for over 72% of all internet traffic. Nowadays o ..read more
Pinnacle Cart's eCommerce Blog | Online Store Tips And More.
11M ago
In the past decade, we’ve seen a drastic shift in the way people consume digital content. Especially with visual-based media such as videos. From 2000 to 2015, the average human attention span shrank significantly from 12 to 8.25 seconds. That’s even shorter than the attention span of a goldfish! How did it come to this?
This is likely caused by the way people’s everyday lives are becoming more and more digitized. It’s no surprise that people’s attention spans started to dwindle at the advent of social media. As of February this year, there are nearly 4.76 billion people on social media – t ..read more
Pinnacle Cart's eCommerce Blog | Online Store Tips And More.
11M ago
As a retailer, how are you able to determine which areas of your business require attention? How do you keep up with the ever-changing landscape of customer demands and behavior? How do you know if your brand is performing well?
The answers to these questions all rely on one thing – data.
Especially for eCommerce brands, understanding key data is a must since their industry is expected to soar 50 times higher by 2025. In order for online businesses to stay ahead of their competition, they must have a clear idea of the steps they need to take to be able to offer the optimal online shopping e ..read more
Pinnacle Cart's eCommerce Blog | Online Store Tips And More.
1y ago
Twelve years ago, no one could have predicted how valuable Instagram would become to people – especially business owners. Boasting an impressive 2 billion active monthly users, Instagram is the 4th most-used social media platform around the world, and marketers have taken note of these numbers.
Reports found that people turn to Instagram for product discovery, making it an ideal hub for both up and coming, and established brands to promote their products or services. Instagram’s heavily visual-based posting capabilities make it all the more powerful when it comes to online marketing since th ..read more
Pinnacle Cart's eCommerce Blog | Online Store Tips And More.
1y ago
The past three years have shifted the eCommerce landscape. The pandemic highlighted the need for modernized shopping and payment capabilities – thus skyrocketing the popularity of online shopping. In 2022, the total worth of the digital commerce industry soared to $5.7 trillion, and eCommerce predictions estimate that online sales will hit $6.51 trillion in 2023. This will account for just over 20% of total retail sales.
eCommerce is an exciting industry because it’s fast-growing and ever-changing. Technological advancements and consumer trends constantly evolve and redefine what it means to ..read more