When starting an online store, you first must take care of the basics – finding an ecommerce platform, listing products, setting up purchasing, and choosing a shipping carrier. Then, you can focus on getting people to your store through marketing. There are countless marketing techniques you can use, but there are some core, proven methods to start with, including search engine optimization (SEO), email marketing, SMS (text message) marketing, social media, and influencers. SEO Search engine optimization (SEO) is a term you might not be familiar with yet, but it’s essential for driving traffi ..read more

Are you tired of spending countless hours researching your competitors? Do you struggle to create engaging social media posts that stand out from the crowd? Look no further than AI-powered tools like ChatGPT to streamline your business strategy. From identifying competitors and analyzing their products to finding influencers and creating engaging social media posts, AI can do it all… for free!   In this blog post, we'll explore how AI can help you with competitive analysis, proofreading or editing, discovering pain points, connecting with influencers, and getting out of a social media sl ..read more

Consumers today are much more cynical than they were in the past—in fact, 71% of consumers stated that they have little faith that brands will deliver on their promises. This means it’s more difficult than ever for online businesses themselves to convince shoppers how great their products are, and why they should be purchased. In general, people tend to trust their peers more than companies. This makes it difficult for marketers especially, who have little to no influence over everyday consumers. Luckily, there is a great method brands can use to tout their products with that peer-approved fe ..read more

Email marketing is a vital component of any ecommerce business's marketing strategy. Because the welcome email is the first in a sequence that new subscribers will receive, it provides an excellent opportunity to engage with new customers and encourage them to become repeat customers. Knowing what to include in a welcome email can be tricky since you want to make a good first impression without being overly sales-y. At the same time, you want to set your new customers up for success with whatever products you provide. In this article, we'll share why the welcome email is one of the most impor ..read more

Incorporating many different types of marketing emails into your email marketing strategy is a crucial way to keep in touch with your ecommerce customers. Some of the most important types of emails that can help further a business’s expansion goals are Feedback- and Review-focused, which allow business owners to see how their customers want them to grow and gather social proof for their brand. Below, we walk through an overview of each of these emails and how to make them work for your ecommerce business. Feedback Emails: learn what your customers really think Feedback emails simply ask custo ..read more

When any type of marketing email—whether it be a newsletter, cart abandonment email, promotion, etc.—is being prepped to send, the subject line is often treated as an afterthought. In reality, however, the subject line is critical because it is the only opportunity businesses have to convince recipients to open the message. If the recipient doesn’t see value from the subject line, finds it boring, or thinks that the message is nothing but spam, all the time invested in crafting the email itself is for naught. Because marketing emails are an important part of any business’s strategy, it is tha ..read more

Many online business owners are laser-focused on improving their business’ visibility online to amass as many new customers as possible. With the plethora of knowledge available covering creating effective PPC ads and keeping your store SEO-savvy, this is a great move for brands that are looking to grow. However, attracting new customers should not come at the cost of ignoring (or simply forgetting about) those who have purchased from you in the past. On average, it costs five times more to acquire a new customer than it does to retain an existing customer. For this reason, wise business owne ..read more

Email newsletters have become the cornerstone of many great content marketing campaigns. These regularly distributed communications are used by businesses to share interesting content related to the company itself and the industry it falls under with current and potential customers. Despite their popularity and importance in maintaining brand recall and authority, it’s surprising how many bad examples show up in our inboxes every week. Below, we cover how to create and deliver an effective email newsletter. 1. Know Your Audience The first step you’ll want to take is to define your audience. T ..read more

For ecommerce merchants, email marketing is one of the most powerful tools for ushering prospects through the sales funnel and cementing customer loyalty. And while every successful email marketing campaign is seeded by different ingredients, none of them get off the ground without one thing: compliance with the rules and regulations that govern email marketing. Fortunately, today’s tools and resources make staying up-to-date and compliant easier than you might think. To get you started, here’s a rundown of the regulations you should pay attention to and some strategies for staying compliant ..read more

In today’s digital space, the world is your oyster when it comes to marketing tools available for your business. Whether you’re a startup looking to grow and scale or a growing company looking to leave a larger digital footprint, there are so many available tools that take the guesswork out, allowing you to focus on growing your business instead of working in the day-to-day grind. You may be thinking that of course you know there are many tools available, but there are simply too many choices and you don’t know where to start. Sit tight—we’ve got you covered with the 5 must-have small busines ..read more