Why the era of broad segmentation has ended and how Dark Data could shed light on your next strategy It is both intriguing and worrisome that our attention span has diminished to just eight seconds, which is even shorter than that of a goldfish. Over the past two decades, we've seen a 30% decline in our ability to focus. In our fast-moving world, advertisements hold our attention for merely 1.2 seconds, and video content often loses its appeal within the first two seconds. Even in Hollywood movies, shots in the most gripping scenes now last less than five seconds. As marketers, the window ..read more

Loyalty programme is the third most important factor when choosing a hotel, after hotel quality and location Hotel benefits valued more than discounts or points Room upgrades considered most important hotel benefit DISCOVERY Dollars (D$) as a rewards currency deemed more transparent and generous than traditional points GHA DISCOVERY is perceived as a luxury programme in the hotel loyalty space Dubai, UAE, 25th April 2024: Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is celebrating its 20th anniversary by launching a new report revealing the ..read more

Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV.  We’re back today in Australia with a brand and business that was founded way back in 1903. The Royal Automobile Club Victoria offers a variety of products and services for its 2 million members, led by roadside assistance as well as other services such emergency home assistance, travel discounts and benefits, insurance and finance.  To learn how they drive member engagement and retention for this iconic brand, we are joined today by Hayden Hearse, their Marketing ..read more

How to be sure your loyalty program members are active and dancing with you Zombie A person who has no energy, seems to act without thinking, and does not notice what is happening (Cambridge Dictionary definition). Zombie loyalty program members (Adam Posner definition) Members of a program who don’t know why they are members, what’s in for them, don’t really identify or scan (or if they do, don't know why) and rarely redeem…with little or no care factor or knowledge of the program. (In one of favourite Loyalty Leader interviews, Glenn Baker (who at the time of the interview was General Manage ..read more

In this week’s episode of the “Wiser Loyalty” podcast series ⁠⁠Bill Hanifin⁠ and Aaron Dauphinee offer up their perspective on one last construct that is taken from the Loyalty Academy’s Key Success Factors in Loyalty Marketing (course #112) curriculum. Technological innovations and consumer adoption rates are on the rise, which is creating a new consumer expectation for consistency across their experiences and interactions irrespective of whether digitally-enabled or person-to-person. Successful loyalty programs have seen brands master providing consumers with choice across channel ..read more

This Week's News You’re in a hurry on a time-starved Monday. We understand, so we’ll keep it brisk today. Here is this week’s Newswire from The Wise Marketer. It’s packed with news sourced from around the world, and we hope it makes your day a bit easier to start the week. Stay. Loyal. Always. JOIN OUR MAILING LIST Brazilian Coalition Dotz launches payment-fueled superapp Parcela Brazilian instant payment system Pix experiencing rapid growth New CRMC Webinar - Revolutionizing Rewards: The Currency of Customer Loyalty Comarch Drives Redesign of Nedbank’s Loyalty Program, Greenbacks How J.C ..read more

Innovative Collaboration Transforms Ordering Channels and Enhances Customer Engagement NEW HARTFORD, N.Y.--ParTech, Inc. (PAR), a global restaurant technology company providing unified commerce solutions for enterprise restaurants, today announces that the renowned American restaurant franchise, Beef ‘O’ Brady’s, has selected PAR MENU and PAR Punchh® for its innovative omnichannel ordering and loyalty platforms. This marks a new chapter as Beef ‘O’ Brady’s returns to PAR’s ecosystem, harnessing the advanced capabilities of both solutions. Beef ‘O’ Brady’s, known for th ..read more

Kraków, Poland, April 18, 2024 — Building upon many years of their partnership, Comarch, a global provider of advanced IT systems and services, has worked with South African Nedbank to enhance and modernize its longstanding loyalty program, Greenbacks. The update introduces an expanded list of objectives and rewards for Nedbank's customers. After nearly two decades of successful operation, the flexibility of Comarch Loyalty Marketing came into play, allowing Greenbacks to transform itself into the new 2.0 version. While some aspects have remained consistent, such as redemption methods, major c ..read more

MIAMI, FLORIDA - APRIL 17, 2024 - Amidst the buzz of commercetools' groundbreaking global conference, Elevate - The Global Commerce Summit, attendees were treated to a series of key announcements that followed a theme anchoring on community, expanded opportunities, and flexible solutions to solve increasingly complex problems. From a collaboration with PayPal to the unveiling of the cutting-edge Blueprint for B2B Manufacturing commercetools Foundry offering, and the launch of its user community, commercetools Community, the first day of the event is ablaze with innovation and anticipation for ..read more

Delivered by fintech Miconex in association with loyalty firm Stampfeet, Mi Rewards first launched in 2018 with over £2.5 million spent locally through the loyalty platform to date The Mi Rewards loyalty programme is set to relaunch in 5 UK towns and cities following a major update, as part of a mission to drive local and loyal shopping. A first of its kind loyalty platform, the updated Mi Rewards sees local offers take centre stage. Users earn points for shopping local, which they can spend on exclusive offers from local businesses. The loyalty platform is powered by Perth based fintech ..read more