Online casino has enjoyed a stellar rise over the past few years as it continues to ride the wave of advancing technology and software. The introduction of new and improved tech has changed society and is driving us rapidly into a more digital future. The online realm is a space that is becoming more congested... Read more » The post What tech has revolutionised online casino the most?  appeared first on Marketing Tech News ..read more

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according to the annual Gartner 2024 CMO Spend Survey, which was conducted from February to March 2024. Survey respondents were CMOs and marketing leaders in North... Read more » The post Marketing budgets have dropped to 7.7% of overall company revenue in 2024 appeared first on Marketing Tech News ..read more

Two in five (43%) customers are concerned about ethical AI use, a report from customer experience specialist CX Network has revealed. 29% of CX professionals record a positive impact on customer loyalty as a result of their use of generative AI, but with customers levelling up their understanding of how AI works and uses company... Read more » The post 2 in 5 customers are concerned about AI ethics appeared first on Marketing Tech News ..read more

Trustpilot, the global online consumer review platform, has released its latest Transparency Report, showcasing its efforts to uphold trust between businesses and consumers during a record year for reviews published on the platform.   In 2023, 54 million reviews were published on Trustpilot globally, a 17% increase from 2022. Meanwhile, over a million businesses were reviewed,... Read more » The post 3.3 million fake reviews removed in 2023, as total reviews surged to a record 54 million appeared first on Marketing Tech News ..read more

Just as a strong building foundation allows architects to create incredible, long-lasting monuments of engineering, a robust brand foundation is vital to developing and maintaining your corporate design. Having a brand-building platform from which you can quickly and efficiently access all elements and assets of your brand and use them effectively makes brand governance much... Read more » The post Building the backbone of your brand appeared first on Marketing Tech News ..read more

Metricool is incredibly excited to be a sponsor at this year’s Digital Marketing World Forum! If you haven’t heard of us yet, let us introduce ourselves. Metricool is an all-in-one social media management tool, designed to save you time, energy, and resources while optimising your social media strategy. What Can Metricool Do For You? The... Read more » The post Metricool: The Digital Swiss Army Knife for Social Media Managers appeared first on Marketing Tech News ..read more

We hear it again and again: “Do more with less.” But what’s the secret to pulling it off?   While “do more with less” has become a marketing mantra, as the VP of Product Marketing at Siteimprove, the platform that enables companies to optimise their marketing and websites, my focus is slightly unconventional: I want marketers... Read more » The post The secret to pulling off “doing more with less” appeared first on Marketing Tech News ..read more

Online casino has enjoyed a stellar rise over the past few years as it continues to ride the wave of advancing technology and software. The introduction of new and improved tech has changed society and is driving us rapidly into a more digital future. The online realm is a space that is becoming more congested... Read more » The post What tech has revolutionized online casino the most? appeared first on Marketing Tech News ..read more

Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%).  This is according to the latest Social Media Trends Report from consumer research company... Read more » The post Brand discovery via social media overtakes search engines and TV ads appeared first on Marketing Tech News ..read more

Acquia, a specialist in open digital experience software, has expanded its digital experience platform, Acquia DXP, with the launch of Acquia Digital Experience Optimization (DXO). The new solution makes Acquia the first of any DXP vendor to offer a complete offering to maximise content relevance, search performance, and conversions. In addition to the previously announced... Read more » The post Acquia expands digital experience platform with launch of digital experience optimisation solution appeared first on Marketing Tech News ..read more