If you manage a large website, chances are that you search it all the time. You may also have a selection of favorite sites where you’re always searching internally for information. You may not realize that Google Chrome has an expanded search engine option that allows you to add shortcodes to search different sites, not just your primary site! Google Chrome Site Search Shortcut You can add a custom search to Chrome that uses your website’s internal search functionality. Here’s how: Open Google Chrome and navigate to your website (eg. https://martech.zone). Click on the three-dot menu icon i ..read more

A deep understanding of the competitive landscape is beneficial and crucial for any company aspiring to lead in the technology sector. This detailed exploration sheds light on how leading tech firms leverage competitor product analysis, frameworks, and market research to bolster their market positions and navigate the complexities of technological evolution. Competitor Product Analysis The journey begins with thoroughly evaluating competitors’ strategies: Identify key competitors: Determine your direct and indirect competitors in the market. Direct competitors offer products or services that ..read more

In the vibrant tapestry of the Asia Pacific’s business landscape, the interplay between social media trends and business innovation has become increasingly pronounced. As businesses strive to navigate this dynamic terrain, understanding and leveraging these trends is not just an advantage but a necessity for sustainable growth and competitiveness. The Evolution of Social Media in Business Social media’s journey from a mere platform for digital socialization to a cornerstone of modern business strategy marks a significant evolution. Initially, these platforms served as channels for connecting ..read more

If you spend any amount of time online, it’s almost impossible to avoid videos—videos of cats, celebrities, songs, Internet memes, and much, much more.  Videos are an extremely effective way of communicating with and engaging people, so it’s no wonder that more and more businesses are trying to figure out what role video will play in their own marketing mix. So let’s take a deeper dive into video marketing: why is it so important, what makes for good video, and how can you use video to boost customer engagement? Why is video marketing so important? Videos help convert people into paying ..read more

The evolution of Alt IDs in adtech marks a pivotal moment in our industry’s trajectory. We’re all experiencing the realities of consumer targeting shifts as third-party cookies fade away – but so many brands, agencies, and vendor partners question their impact. It seems like there are two camps forming: people thinking Alt IDs are simply a replacement to cookies, and others thinking Alt IDs are an improvement over past targeting capabilities. From where I sit, Alt IDs really are a means of providing sophisticated, precise, and consumer-centric insight while adhering to today’s evolving privac ..read more

The battle over Google’s Privacy Sandbox reveals a stark truth: incremental adjustments won’t suffice in a privacy-conscious advertising environment. The IAB Tech Lab‘s assessment of the technology and Google’s retort illuminate the limits of any single approach, underscoring the need for a fundamental rethinking of how advertising value is generated. The IAB’s concerns about granular targeting, fingerprint risks, and competition are valid and are reinforced by a recent IAB/Ipsos report that estimates Google’s Chrome changes could result in a loss of up to $10 billion in annual sell-side adve ..read more

Managing our schedules and staying on top of our tasks can be overwhelming. With countless meetings, deadlines, and personal commitments, it’s easy to feel like we’re constantly playing catch-up. Fortunately, there’s a solution that can help you take control of your time and stay organized across all your devices. Flexibits Fantastical Fantastical is an award-winning calendar and task management app that seamlessly integrates with your existing accounts, including iCloud, Google, Microsoft Exchange, and more. With its intuitive interface and powerful features, Fantastical makes it easy to man ..read more

Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment (ROI). Table of Contents What is Performance Marketing? How is Performance Marketing Different? Performance Marketing Channels and Formats Performance Marketing Benefits Measuring Performance Marketing Success Common Performance Marketing KPIs How Performance Advertising Works Performance Marketing: Agency vs. In-House Agency In-House Performance Marketing Trends in 2024 What is Performance Marketing? Performance marketing is a type of online mar ..read more

Capturing your audience’s attention and driving them to take action can be a challenge. Email marketers constantly seek innovative ways to stand out in crowded inboxes and encourage recipients to engage with their messages. One effective strategy is a countdown timer to drive visitors to click on your CTA to create a sense of urgency and scarcity, motivating readers to act before time runs out. Here are some examples of events or offers that can benefit from using a countdown timer to create urgency: Coupon Expiration: When offering promotional codes or coupons, a countdown timer can be used ..read more

Many years ago, I was a product manager over the API of an enterprise marketing platform. I sought feedback from customer service, developers, sales, marketing… and most importantly… our customers. While many people utilized our UI for the tasks that we focused on, I was almost always stunned at how innovative customers incorporated some amazing features. Specific to email, here were a few discoveries: QR Codes: Utilizing substitution strings in image source URLs, I found that our customers had implemented their QR code libraries to display personalized, trackable coupons in email. Countdown ..read more