PPC Land
461 FOLLOWERS
PPC Land. Newsletter covering the news shaping the online marketing industry.
PPC Land
19m ago
Nintendo yesterday announced upcoming changes to social media integration features on the Nintendo Switch console. These changes, taking effect on June 10, 2024, will affect how users share content and connect with friends through the console.
Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
PPC Land
19m ago
Comscore (NASDAQ: SCOR) this week released its financial results for the first quarter ended March 31, 2024. The report highlights a mixed bag for Comscore, with some areas showing growth and others facing headwinds.
Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
PPC Land
19m ago
The report highlights the company's success in the programmatic advertising market, with a particular emphasis on growth in Supply Path Optimization (SPO) and Connected TV (CTV) advertising.
Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
PPC Land
19m ago
AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.
Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
PPC Land
2h ago
The report highlights the company's continued growth in programmatic advertising, a method of buying digital ad space through automated auctions in real-time.
Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
PPC Land
10h ago
The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.
Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
PPC Land
10h ago
The New York Times Company added a significant number of new digital-only subscribers (210,000) compared to the previous quarter.
Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
PPC Land
10h ago
The report paints a mixed picture, showcasing growth in certain areas alongside challenges in others.
Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
PPC Land
12h ago
Wondery yesterday announced the launch of Wondery Ad Analytics, a new suite of tools designed to enhance transparency, performance measurement, and overall campaign effectiveness for advertisers in the podcast space.
Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
PPC Land
18h ago
Integral Ad Science (IAS), a leading digital media measurement and verification company, released the 19th edition of its Media Quality Report (MQR) on May 7, 2024.
Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more