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Major Ad Tech player maintains course despite third-party deprecation cookie delay

PPC Land

by Luís Daniel Rijo

23h ago

Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

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Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025

PPC Land

by Luís Daniel Rijo

23h ago

The deprecation will now likely occur in early 2025. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

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Spotify Posts Q1 2024 Results: Strong growth, focus on monetization

PPC Land

by Luís Daniel Rijo

2d ago

Spotify today released its earnings for the first quarter of 2024, showcasing strong growth and a continued focus on strategic monetization efforts. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

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Pinterest's 2024 Travel Report: key trends for marketers to watch

PPC Land

by Luís Daniel Rijo

2d ago

The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

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Amazon drone delivery expands in the US

PPC Land

by Luís Daniel Rijo

3d ago

Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

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Meta Horizon OS

PPC Land

by Luís Daniel Rijo

3d ago

Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

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DoubleVerify's TrustArc certification: a step forward for responsible AI in marketing

PPC Land

by Luís Daniel Rijo

3d ago

The certification evaluates AI governance practices, focusing on principles of accountability, fairness, and transparency. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

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Taylor Swift's "The Tortured Poets Department": a masterclass in Marketing and fan engagement

PPC Land

by Luís Daniel Rijo

4d ago

The album's unprecedented success showcases the power of a well-executed marketing campaign that combines innovative fan engagement strategies with seamless integration across major music platforms. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

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Google AdSense new webinar: Payments Q&A

PPC Land

by Luís Daniel Rijo

4d ago

The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

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NPR's News Now remains the most downloaded and most listened-to podcast

PPC Land

by Luís Daniel Rijo

4d ago

While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

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