Password Safety and Security Tips and Insights
Andigo
by Andrew Schulkind
2y ago
What’s better: long passwords or 8-character passwords that include at least one number, one capital letter, one lower case letter and one “special” character? I recently chatted with Will Hunt of in.security about a favorite geeky topic of mine: passwords. We answer this very question, as well as a bunch of others. Will is full of great tips on what you should – and should not – be doing keep your data and accounts safe and secure. Have a look. It’s 15 minutes packed with useful information on password security, re-using passwords, rotating passwords, 2FA or two-factor authentication, and yes ..read more
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Coming Changes for Digital Marketing From an SEO and PPC Expert
Andigo
by Andrew Schulkind
3y ago
We’ve worked with Terri Jenkins and her team at Clear Blue Sky Digital for more years than we can count. We’ve come to rely on her for her expertise and business experience, which make all the difference in search engine marketing. It’s not just about the technical aspects. I sat down with her recently — virtually, of course — and you can read the highlights of our conversation below. Let’s start with the question that sparked this discussion. What are Core Web Vitals and why should small business owners care? First of all, the basics here are still that Google wants to make sure that the end ..read more
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Marketers Ruin Everything
Andigo
by Andrew Schulkind
3y ago
Remember when email was cool? Before everyone had an email address. Before everyone had even heard of email. The really, really cool kids had “@well.com” email addresses. (That’s WELL as in “Whole Earth ‘Lectronic Link.”) The rest of us had addresses like 92304.1263@compuserve.com. Then there was the huge influx of @aol.com addresses and email wasn’t just for tech geeks anymore. And then came the marketers. Oh, it started out well enough. Legitimate offers with at least some relevance to your interests. (Because they found you on, say, that underwater basketweaving forum you loved to han ..read more
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Is Podcasting Right for Your Content Marketing?
Andigo
by Andrew Schulkind
3y ago
If you’re considering adding a podcast to your content marketing mix, you’re going to like this article. I recently posted an item on LinkedIn about deciding whether a podcast or a blog might be right for your content marketing efforts. Long-time friend and colleague E. B. Moss commented on that post and this conversation grew out of that quick exchange. How do you help someone who is used to thinking in terms of copy when it comes to content to shift to the spoken word?  First, I believe it’s important to embrace as many channels as possible when it comes to getting ANY word out there ..read more
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Website Privacy Policies and Practices – An Insurance Perspective
Andigo
by Andrew Schulkind
3y ago
Following up on our recent chat with Amy Goldsmith, today we sit down with Sean O’Rourke to discuss cyber resiliency for small- and mid-sized businesses. Sean O’Rourke is a cyber liability consultant for Combs & Company, an insurance brokerage and consultancy headquartered in New York City. Sean works with small- and mid-sized businesses to mitigate the financial risks posed to their technology and data by internal and external threats. Sean spent 20 years in the IT arena, so he has a unique perspective on cyber liability and the potential disruptions faced by businesses today’s data-drive ..read more
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Website Privacy Policies and Practices – A Legal Perspective
Andigo
by Andrew Schulkind
3y ago
Today, Amy B. Goldsmith joins us to discuss website privacy policies and privacy practices for small business. Amy is a co-chair of the Intellectual Property Group at Tarter Krinsky & Drogin. She partners with clients to provide practical legal advice and connections to grow their businesses. A strategic advisor, she guides clients in all stages of their development from idea conception and protection, to funding, manufacturing and enforcement. She designs privacy policies, terms of use, end-user license agreements and software as service agreements that make sense for each business and h ..read more
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Guest Article – Invest in Marketing But Don’t Forget Sales! – by Adrian Miller
Andigo
by Andrew Schulkind
3y ago
This guest article arose out of a conversation I had with the inimitable Adrian Miller (of Adrian Miller Sales Training, Adrian’s Network, and Three Giraffes, among other entities) after a presentation I did earlier this month. The bottom line: Marketing abhors a vacuum, and it simple won’t perform if it isn’t tied into your sales efforts. (Among other things, including your brand, but that’s a subject for another article.) Take it away, Adrian! Invest in Marketing But Don’t Forget Sales! I have many business contacts that do a pretty spectacular job at marketing their businesses. On and offli ..read more
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Improving Website Conversions – Building Better Mail Forms
Andigo
by Andrew Schulkind
3y ago
We all know that the more fields you include in a form on your website, the fewer responses you’ll get. But that doesn’t mean you can’t ask for any information. That’s not much of a form, after all. Here are three approaches to consider. Single-Form Fields Yup, you can go the minimalist route and ask for an email address and nothing more. If someone isn’t willing to give you that, they’re probably not a great candidate — or you simply haven’t created a compelling enough offer to attract them. This makes the most sense for top-of-the-funnel content when site visitors are likely to have the les ..read more
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Is WordPress the Right Web Marketing Platform for Your Business?
Andigo
by Andrew Schulkind
4y ago
Your mother was right about your choice for the best platform to host your business’ marketing website, even if she never opined on WordPress, Wix, or Squarespace. At some point, though, she probably did as you if you’d jump off the Brooklyn Bridge just because “Billy” did. The same idea holds true on the marketing platform question. WordPress is the web’s most popular platform for a reason. It has an incredible blend of power, flexibility, and ease of use. But that doesn’t make it the best choice for your particular needs. Especially now, when there are legitimate competitors for you to consi ..read more
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Do You Really Need a New Website? – Now with Video!
Andigo
by Andrew Schulkind
4y ago
I’ve written any number of times in the past on the idea that you may not really need a new website as often as you think you do: here, here, and here, for example. Do you really need a new website? No really, do you really need a new website? Seriously, you don’t think you really need a new website, do you? Now, Robert Weiss and his team at Multivision Digital just helped me create a new video in which I present some updated thinking about how to approach your website build to save money and improve marketing effectiveness. If you’d prefer to imagine my voice than actually hear it, you ..read more
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