Practical Ecommerce
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Practical Ecommerce: Independent analysis and strategy for e-commerce merchants - Amazon, SEO, analytics, marketing, design, payments, social media, cross-border, multichannel, shipping, much more.
Practical Ecommerce publishes independent articles and commentary to help businesses succeed online.
Practical Ecommerce
11h ago
Launched in 1895, "The Furrow" magazine was content marketing long before that term existed.
The post Lessons from John Deere’s ‘The Furrow’ appeared first on Practical Ecommerce ..read more
Practical Ecommerce
2d ago
This week: updates on tax compliance, accessibility, inventory, cross-channel order fulfillment, chargebacks, and management for perishable-goods brands.
The post New Ecommerce Tools: May 21, 2024 appeared first on Practical Ecommerce ..read more
Practical Ecommerce
3d ago
The new feature in search results is an AI-generated response to queries. Here's our first assessment of the traffic impact.
The post Early Look at Google’s AI Overviews appeared first on Practical Ecommerce ..read more
Practical Ecommerce
3d ago
The rise of AI-powered fraud attacks requires AI-powered tools, per researchers at LexisNexis and Verizon Business.
The post Combat AI-powered Fraud with AI, Experts Say appeared first on Practical Ecommerce ..read more
Practical Ecommerce
5d ago
Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says.
The post The Best Email Marketing Tells a Story appeared first on Practical Ecommerce ..read more
Practical Ecommerce
1w ago
New AI tools can repurpose text into video — suitable for TikToks, Reels, YouTube Shorts, and more.
The post AI Tools to Convert Articles into Videos appeared first on Practical Ecommerce ..read more
Practical Ecommerce
1w ago
This week: shoppable video, digital payments, returns management, AI-powered pricing, generative-AI ad tools, and advertising for marketplace merchants.
The post New Ecommerce Tools: May 14, 2024 appeared first on Practical Ecommerce ..read more
Practical Ecommerce
1w ago
Enabling memory in ChatGPT facilitates personalized responses. The related "temporary chats" option is handy for privacy.
The post Using ChatGPT’s Memory Feature appeared first on Practical Ecommerce ..read more
Practical Ecommerce
1w ago
The warehouse automation industry remains focused on massive companies, but efforts toward smaller companies could offer growing brands more fulfillment options.
The post Robots Are Coming to Ecommerce SMBs appeared first on Practical Ecommerce ..read more
Practical Ecommerce
1w ago
Automating mundane tasks frees up time for account strategy and critical optimizations.
The post 4 Google Ads Scripts to Free Up Time appeared first on Practical Ecommerce ..read more