What’s the best course of action when it comes to creating a successful, or even award-winning, PPC strategy? From budget allocation to goal setting, and keyword research to tracking – we’re here give you an overview of the ten areas of importance you need to know about when it comes to creating an award-winning PPC strategy. Why PPC? Many businesses see significant improvement in revenue, sales, and return-on-investment after implementing a PPC strategy, and alongside the use of other marketing channels and strategies, PPC can be an essential ingredient in a recipe for success. In our latest ..read more

Circus PPC Agency have announced their plans to double the size of their office as a result of team growth, just two years after originally moving into their Leeds City Centre headquarters. The specialist PPC agency, which resides at the recently refurbished Tailors Corner in Leeds, won’t be moving too far afield, and rather taking over the entire 3rd floor of the building. Rick Tobin, Managing Director, said of the move: “We made the huge decision to upgrade our office space back in 2022 – despite many other businesses downsizing due to the popularity of remote working – and it’s helped us to ..read more

We’ve driven a YOY managed spend increase of 23%, as well as growing our team by 38%. In addition to YOY growth, we also saw several client wins in January 2024, including Where Saints Go, Furniture.co.uk, Hair Gain Now, Steel Products Direct, Pineapple Island, CPD, and Personal Group. We have ambitious growth plans for 2024, which includes expanding the agency and near doubling our client database. Having already increased the size of our team by 38% YOY, we’re looking to hire another 5 PPC experts this year to help facilitate our growing client roster. Managing Director, Rick Tobin, said: “I ..read more

Arthur was Circus PPC’s first hire of 2024, as he joins our ever-expanding team as a PPC Executive! Get to know Arthur here… Name: Arthur Delaune Date Started at Circus: February 2024 What first made you want to pursue a career in PPC?I enjoy analysing data and optimising data. What’s your favourite thing about working at Circus?The team. Everyone is really friendly and welcoming. Also, all of the dogs that come into the office. Who is your dream client?Football America If you could solve one PPC issue forever, what would it be?GA4 tracking. It’s too slow at the moment. During Black Friday it ..read more

When working out your PPC strategy, it’s important to investigate and understand the PPC platforms that will work best for you. It may come as a surprise to some, but whilst Google definitely monopolises the market when it comes to search engines – it isn’t the only platform you should be considering. What Platforms Should I Be Using? PPC can be extremely effective and drive significant business growth for your brand, but not without monetary investment. Finding the right PPC platform will help you to make sure that your investment is attributed to the channels that lead you towards your desi ..read more

PPC is an extremely effective way of driving growth and raising awareness for your business. However, as the famous saying goes ‘you have to spend money to make money,’ and unfortunately, PPC is no exception to the rule. What Is The Cost Of PPC? There’s no one-size-fits-all package when it comes to PPC, and rather, it depends on the budget and needs of your business. Different goals, industry benchmarks, and competitor behaviour can all have an impact on the cost of PPC. Effective Ways To Reduce The Cost Of PPC Whilst PPC does require an investment, there are ways to ensure that you’re not s ..read more

Welcome to our 2023 recap! Over the past 12 months, we’ve continued to grow as an agency, celebrating more achievements, wins, success and fun than ever before! However, there are a few highlights that shone for us – keep reading for 10 of our chosen moments that made our year, many of which we hope to continue (or get even better at) in 2024… Our 2023 Recap Despite the challenges that 2023 brought, we still saw the agency grow and flourish during the past year – including seeing our biggest month on record in November! Read on for some of our top highlights from 2023… 10 Agency Highlights I ..read more

The ever-changing landscape of PPC means that as advertisers, we’re don’t only expect change, but have learnt to embrace it. This means that PPC trends are constantly changing, and our experts have their own thoughts on what 2024 might hold. Throughout 2023, we saw planned changes and updates from ad platforms, including at Google’s annual Google Marketing Live event, which touched upon some of the newest updates and information from the platform that will certainly change the way advertisers work in the future. So, there are already some anticipated and confirmed changes that we’re expecting ..read more

Dev joined the team in November 2023 as a PPC Reports Analyst, where he dives into all things data and reporting! Get to know Dev here… Name: Dev Bhakta Date Started at Circus: November 2023 What first made you want to pursue a career in PPC?I love data, and I love problem solving, so joining a PPC agency as a ‘Reports Analyst’ was the perfect fit! Learning about PPC has been an amazing journey so far, and I want to continue to mature in this industry. What’s your favourite thing about working at Circus?I feel privileged to work at a company where everyone is so passionate, so eager and enthu ..read more

(This is an guest article written by Salesfire) Every Q4 eCommerce becomes a hive of activity, with an influx of shoppers all looking for the best deals. As competition grows between eCommerce stores over the seasonal period, retailers face the challenge of making the most out of their ad spend and setting out a robust strategy for success. In this article we’ll delve into the synergy between PPC and customer journey optimisation and why it’s especially important for Q4 to help convert the traffic your ads are driving.  We’ll also look at how adopting a strategic blend of PPC and on-site ..read more