In the ever-evolving world of digital marketing and content creation, the rise of AI has been nothing short of revolutionary. With the advancements released in the last year alone, like ChatGPT, Midjourney, and Google’s Generative Search, it’s clear that AI is massively transforming the landscape. The internet is becoming increasingly saturated with AI-generated content, and opinions on its use vary widely. But in terms of SEO rankings, is publishing solely AI-generated content a help or a hindrance?  The important question is: What is Google looking for from content, and how can companie ..read more

Welcome to our special blog post commemorating a significant milestone in our company’s history! It’s been a whole decade since our journey began. Ten years of success, growth, innovation, and building a culture that we cherish. We want to shine a spotlight on the real stars of our success: our exceptional employees. Their unwavering dedication and remarkable talents have propelled us to where we are today. We have reached out to our remarkable team members who have been with us for 10 years, 9 years, 8 years, and beyond, to share their experiences, insights, and memories of their time with us ..read more

In the fast-paced world of digital marketing, keeping up with the latest trends and technologies can be a daunting task. That’s why having a dedicated Research and Development (R&D) department can be a game-changer. As a leading digital marketing agency, we recognised this early on and implemented an R&D department several years ago to help us stay ahead of the curve.  At Mabo, we pride ourselves on our ability to keep ahead in the fast-paced world of digital marketing. The role of our R&D department is to keep Mabo and our clients at the forefront of technology and innovation ..read more

In the fast-paced digital landscape, a game-changing trend is taking the spotlight – social media platforms doubling as search engines. As users increasingly rely on these platforms for real-time updates and personalised results, businesses must adapt to stay ahead of the curve. Tapping into the power of social media search engines offers businesses unparalleled opportunities to reach target audiences, elevate brand visibility, and drive growth. So, buckle up as we dive into the world of social media search engines and uncover how your business can harness their power for growth and success. U ..read more

Traditionally, marketers have focused on connecting with customers everywhere except work. However, since the pandemic and the push to work from home, the boundaries between work and personal life have blurred. A new target market has formed for advertisers to market to, and they’re called the ‘Workday Consumer’. Marketing to this new behaviour requires brands to better recognise and reach their consumer during the work day as they mix work and personal tasks. To effectively market to this demographic, brands must learn to “go where the consumers are,” which requires a deep understanding of th ..read more

When it comes to maximising your marketing impact, don’t settle for only updating old spreadsheets or merely tweaking your previous year’s digital marketing plan. With the continuous growth of digital adoption and online commerce, getting your strategy right is essential to stand out from the competition and capture customers at different stages of the funnel.  [SOURCE: WE ARE SOCIAL & MELTWATER] Taking your marketing strategy to the next level requires understanding key principles and techniques that can increase ROI and help you reach success. This comprehensive guide offers advanc ..read more

The social media economy is expanding, with an increasing amount of brands spending and making money through the different platforms. The continuous evolution of social media marketing keeps changing the way that consumers interact with brands.  Social media moves fast and to stay competitive, brands need to understand best practices and emerging trends, remaining adaptive to generate measurable business growth. MARKETERS HAVE AN ALL-TIME HIGH LEVEL OF CONFIDENCE IN THE VALUE OF SOCIAL MEDIA MARKETING In 2022, 96% of marketers surveyed by Hootsuite, reported confidence in either ROI (Retu ..read more

You’ve probably heard by now of all the new updates that Google and other platforms are releasing/planning on releasing over the next year or so. The one that we’ll look at today is an update in Analytics, otherwise known as GA4.   WHAT IS GA4? GA4 is the latest version of Google Analytics which unearths detailed insights about the consumer journey by using machine learning in a more up-to-date and privacy-safe way. Consumers are becoming savvier with their data being collected by declining cookies, and GA4 looks to overcome this by using first-party tracking to ensure the most accurate r ..read more

For many people Brighton is known for its stunning seaside, bustling beaches and iconic Palace Pier but for a couple of days during Spring and Autumn it’s home to the biggest SEO conference in the UK ‘BrightonSEO’. Brighton SEO is a jam packed couple of days consisting of some of the best speakers in the world of search discussing a range of topics including SEO, PR, Ecommerce and even a sprinkle of PPC – rumour has it that it started out over a conversation in a pub and has evolved over the years to an event which brings in thousands of visitors from all over the world. Brighton SEO operates ..read more

Gone are the days when you hear the word cookie and you associate it with a blue monster from Sesame Street. Now every time you go onto a website you have banners cropping up all over asking you to accept cookies, but we’ll soon be heading away from relying so much on cookies and it’s this that we need to be ready for and prep for.   WHY MOVE TO ENHANCED CONVERSIONS We’re heading towards a cookieless future and as users are savvier now than they ever have been the expectations for extensive privacy have and continue to result in additional privacy regulations and restrictions on cookies ..read more