The new financial year is here and it's the perfect time to give your social media strategy a fresh look and set clear objectives for 2024/25. Social media has become a crucial piece of any successful marketing plan, offering unparalleled opportunities to connect with your target audience, build brand awareness, and drive business growth ..read more

Welcome back to Part Two of our SEO Essentials series! If you haven’t read Part One yet (well you absolutely should go and do that), we talked about how to reach your audience with keyword research, optimisation for voice search queries and utilising AI to keep your content funky-fresh.  ..read more

The world of Search Engine Optimisation (SEO) can be a daunting place, with what feels like a million things to consider when trying to optimise your site. The problem is not finding information, the problem is finding up-to-date, valuable information which you can put into action yourself ..read more

In today's fiercely competitive online market, understanding your competition isn't just an advantage; it's a necessity.  ..read more

When it comes to digital marketing, businesses are presented with many different avenues to capture the attention of customers. Whether you're a seasoned marketer or a business owner dipping your toes into these waters, understanding the different modes of reaching your audience is crucial. So let's break down the three most common routes in digital marketing ..read more

Welcome to the new era of digital marketing! With Google's latest move to ditch third-party cookies in Chrome, it’s bringing a big change to how we do things.  ..read more

We made it to 2024! Welcome to a year that we predict will be full of exciting changes in the world of digital marketing. This year, we're going to see a big shift in how we use technology like AI, how we protect our customers' privacy, and what consumers expect from brands.  ..read more

Have you mastered the art of catching your target audience's eyes but find turning them into paying customers is more like herding cats? As Christmas approaches, bringing a flurry of deals and dizzying choices, retargeting becomes a subtle yet powerful tactic to nudge your visitors across the finish line, achieving impressive results in this peak time of the year. But ensuring you're doing it right is key, particularly when you consider the evolving landscape of social media advertising ..read more

When diving into the world of keyword research for a page, you often start with a basic understanding of potential keywords based on what the page offers. You know your products, services, or the content you're providing, and naturally, this gives you a preliminary idea of the keywords you might use. But the real question is, how can you enhance this initial understanding? How do you go beyond the obvious to discover keywords that not only attract traffic but are also highly effective in converting visitors into customers ..read more

In the ever-evolving world of digital marketing and content creation, the rise of AI has been nothing short of revolutionary. With the advancements released in the last year alone, like ChatGPT, Midjourney, and Google’s Generative Search, it’s clear that AI is massively transforming the landscape. The internet is becoming increasingly saturated with AI-generated content, and opinions on its use vary widely. But in terms of SEO rankings, is publishing solely AI-generated content a help or a hindrance?  The important question is: What is Google looking for from content, and how can companie ..read more