Microsoft Ads Unpausing a Dormant Campaign On Its Own – Fighting For a Refund
Netvantage Marketing – SEO/PPC/Analytics & More!
by Joe
8M ago
At the end of last month, I was doing my normal reconciliation of our credit card statements and there was a $1,001 charge from Microsoft Ads. We haven’t run a [...] Read More The post Microsoft Ads Unpausing a Dormant Campaign On Its Own – Fighting For a Refund appeared first on Netvantage Marketing ..read more
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Navigating the new Google Ads Interface
Netvantage Marketing – SEO/PPC/Analytics & More!
by Joe
10M ago
Of the 12-15 Google Ads accounts that I manage on a monthly basis here at Netvantage, I am starting to see a handful of accounts be presented with a blue [...] Read More The post Navigating the new Google Ads Interface appeared first on Netvantage Marketing ..read more
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Starting to Dig into Google Ads Measurement in GA4
Netvantage Marketing – SEO/PPC/Analytics & More!
by Joe
1y ago
It’s no longer coming, it’s no longer in the future. It’s here. The dreaded transition to Google Analytics 4 is upon us. While the official transition date is July of [...] Read More The post Starting to Dig into Google Ads Measurement in GA4 appeared first on Netvantage Marketing ..read more
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Controlling Device Settings in Google Ads – Part 2
Netvantage Marketing – SEO/PPC/Analytics & More!
by Joe
1y ago
In my first blog post on Controlling Device Settings in Google Ads, I covered the steps on how to control where your ads appear across mobile, desktop and tablet when [...] Read More The post Controlling Device Settings in Google Ads – Part 2 appeared first on Netvantage Marketing ..read more
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Controlling Device Settings in Google Ads – Part 1
Netvantage Marketing – SEO/PPC/Analytics & More!
by Joe
2y ago
Using device strategy in your Google Ads campaigns is no longer an add-on, it is a must. Depending on your products and services, you may need to use mobile and [...] Read More The post Controlling Device Settings in Google Ads – Part 1 appeared first on Netvantage Marketing ..read more
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Planning for the End of Manual Text Google Ads on June 30th
Netvantage Marketing – SEO/PPC/Analytics & More!
by Joe
2y ago
On June 30th, Google Ads is discontinuing the ability to create or edit expanded text ads. While you still will be able to use your current expanded text ads, they [...] Read More The post Planning for the End of Manual Text Google Ads on June 30th appeared first on Netvantage Marketing ..read more
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Fighting Automation You Didn’t Sign Up for In Google Ads, Part 2
Netvantage Marketing – SEO/PPC/Analytics & More!
by Joe
2y ago
The first part of the blog series on fighting AI in Google Ads was focused on the very laborious process of using manual text ads instead of responsive search ads [...] Read More The post Fighting Automation You Didn’t Sign Up for In Google Ads, Part 2 appeared first on Netvantage Marketing ..read more
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Fighting Automation You Didn’t Sign Up for In Google Ads, Part 1
Netvantage Marketing – SEO/PPC/Analytics & More!
by Joe
2y ago
Paid search advertisers are getting bombarded by automation in Google Ads. In many cases, it’s Google Ads’ quest to continue to squeeze as much revenue as possible out of accounts. [...] Read More The post Fighting Automation You Didn’t Sign Up for In Google Ads, Part 1 appeared first on Netvantage Marketing ..read more
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PPC Tips for Roofing Companies
Netvantage Marketing – SEO/PPC/Analytics & More!
by Joe
2y ago
Like most service and construction industries, residential and commercial roofing companies have found good success getting customers via search engine marketing. There are two parts of search engine marketing for [...] Read More The post PPC Tips for Roofing Companies appeared first on Netvantage Marketing ..read more
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Using Auction Insights to Your Advantage
Netvantage Marketing – SEO/PPC/Analytics & More!
by Joe
2y ago
When running Google Ads campaigns in competitive keyword environments, it is always important to keep an eye on those competing for the same search result real estate. While evaluating competitor [...] Read More The post Using Auction Insights to Your Advantage appeared first on Netvantage Marketing ..read more
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