Have you ever tweaked a keyword’s match type only to see its performance history vanish? You’re not alone. Many advertisers face this seemingly data-wiping scenario. But fear not. The truth is a little more nuanced. Here’s What’s Happening When you change a keyword’s match type, Google Ads doesn’t delete the old data. Instead, it treats it as a brand-new keyword with the desired match type. The original keyword with its previous type gets paused (but remains accessible). All the clicks, impressions, and conversions it generated stay attached to it.  Why it Feels Like You Lost Data The new ..read more

There is no doubt that voice search is gaining popularity. If you’ve ever been stuck trying to find a business’s address or operating hours while driving, voice search can make it much easier. Data from Google shows that 27% of internet users are using voice search on their phones. Optimizing your PPC ads for voice search queries will help you engage with potential customers more effectively. Here are six easy ways to get the best results with your ads. 1. Identify Keywords or Phrases Used for Searches Voice searches tend to be longer and more conversational in nature, often taking the form of ..read more

The primary headline you choose is arguably the most essential part of your blog post or content piece. Quality content keeps readers engaged, but headlines are the first thing people read, and headlines often determine whether readers stay put or move on to something else. There are two goals for your headline: first, to reflect the content of your article accurately, and second, to create a connection with readers, so they will read what you have to say. The best headlines accomplish both of these goals. Here are some tips on writing headlines that will catch your reader’s eye and keep them ..read more

A/B testing is an important component of any company’s PPC strategy. Strong brands are always experimenting with different advertising strategies. Adopting a data-driven approach to test and optimize messages on platforms like Google Ads and Microsoft Advertising can help to capture different audience segments, or help to better appeal to the ones you’re already targeting. The process of testing is invaluable to advertisers because it allows for the continual improvement of campaigns. What Can You Do With A/B Testing? The beauty of A/B paid search testing is that nearly every element of a paid ..read more

If you want to re-engage website visitors that didn’t convert, you will need to market to prospects in the middle or the bottom of the marketing funnel. This type of campaign is known as website remarketing. Remarketing ads are some of the most profitable because they are aimed at people that are already considering your product. Your ads work to move interested visitors into the conversion stage of the marketing funnel. Working with potential customers in this stage of the funnel can be very lucrative because you are prequalifying the people that will see your ads — you’re targeting people th ..read more

The primary purpose of any marketing funnel is to turn leads into customers and customers into repeat buyers, but it’s up to you to build a marketing strategy that will make that happen. An effective strategy should identify which content works best at each stage of the funnel. Here’s how to create a complete content marketing funnel that will get you maximum results with minimum effort. Understanding the Marketing Funnel and Buyer’s Journey Understanding how your customers buy your product or service is central to developing a successful content marketing strategy. The first step in building ..read more

As this year comes to a close, our team is reflecting on our favorite go-to apps and websites of 2021. We’ve compiled a list of apps and sites for work, day-to-day, and entertainment. Check out our top picks for the year. Our Favorite Apps Slack – It’s a platform for business communication. The first time I used Slack was here at Hall, I like that it’s user friendly and straightforward. – Skye Mainguy, Client Account Representative Purposeful by Kumanu – It’s an app to help you keep up with your goals and basically find purpose in life. I like the concept and the UX/UI is really good as wel ..read more

It’s that time of year! We are officially in the holiday buying season and it’s time to add your promotional offers to your eCommerce store. Convert first-time buyers into loyal customers and retain your existing customer base. Let’s take a look at some methods for rolling out promotional offers for your WooCommerce store: from coupon creation to scheduling product sales and tips for promotion. Coupons Your site needs to first opt into the coupon functionality from the settings admin in WooCommerce (WooCommerce > Settings > General > Enable coupons). There is also the option to apply ..read more

In April of 2020, a few months after the start of COVID-19, Google announced it was bringing free listings to the Google Shopping tab for companies in the United States. Now, this option has been extended globally. This change came at the perfect time for struggling businesses looking to create an online presence for themselves. If you have a product-based business that is not utilizing this feature, now is the time to start! Showcase Your Products for Free Just as Google doesn’t charge sites to be part of the Google Search index, listings for all online retailers are eligible to appear in the ..read more

The holiday season is coming up quickly and if you haven’t planned out your holiday strategy, now is the time. To prep for the 2021 holiday season, there are basic tips to incorporate, like reviewing historical data, utilizing holiday keywords, and aligning landing pages. But those tips are really a no-brainer. So here is some high-level advice developed through years of experience that can really boost your performance above competitors this holiday season. Separate Out Top Campaigns The holiday season means increased traffic and competition, and as a result, your campaigns will likely run ou ..read more