When you know how to use GA4 to optimize your holiday strategy, you can reach your full Q4 potential. But how are you supposed to get around the platform’s 72-hour latency during peak times like Cyber Week? Watch the video to learn how to use GA4 to take your brand where it’s meant to go this holiday season. Using GA4 to Optimize Your Holiday Strategy Today we’re talking about a topic that’s very top of mind for us at ROI Revolution and hopefully a lot of you, and that’s Q4. We’ve got holiday shopping coming up and it’s going to be a very different year, especially when we look at reviewing t ..read more

Creative is a crucial component of an effective paid media ad strategy for the holidays. Watch this video to discover a strategic paid media framework for building effective holiday ad creative. Proven Strategies for Effective Holiday Ad Creative I’m excited to tell you about this framework to build effective strategies for holiday ad creative. The four things you really need to remember are ABCD: Attract Brand Connect Direct Attract Start with attract. Think about the ways to get users involved in your paid media content as soon as they see it. As soon as they’re exposed to it, have a hook ..read more

BigQuery provides brands with a world of possibilities with GA4 data, including blending it with customer databases or publicly available datasets. The data tables you can build in BigQuery go beyond what’s possible to achieve in the GA4 UI, and they’re more powerful and scalable with BigQuery than what you can do with spreadsheets. But the first step to achieving these exciting insights is to know how to set up your GA4 integration with BigQuery. In this blog, you’ll learn how to set up your GA4 exports to BigQuery by following these steps: Creating a GCP account Setting up billing Connecti ..read more

US retail holiday season sales are expected to surpass $1.3 trillion in 2023. Your holiday ecommerce strategy could mean the difference between plateaued year-over-year numbers or transformational business growth. Are you prepared to exceed your brand’s goals this holiday season? In this blog, discover holiday ecommerce insights that will help you save money, grow profitably, and reduce risk during the busiest shopping period of the year. We’ll update this blog regularly with the latest holiday ecommerce strategies, predictions, data, and trends as the shopping season progresses. Keep this bl ..read more

Welcome to our GA4 FAQ! Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). Our aim is to make the world of GA4 accessible and empowering for every marketing leader. Let’s embark on this journey together and discover the possibilities GA4 has to offer! Use the links below to jump to individual questions and answers: GA4 FAQ: Getting Started With GA4 What is Google Analytics 4 (GA4)? Does GA4 replace the need for Looker Studio? How do I configure Tag Manager correctly for my website? How do I ..read more

YouTube has been around since 2005. Since that time, digital marketing has completely transformed – and so have users’ behavior on the platform. In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. Looking for additional guidance with YouTube? Our paid media experts can help. To explore the untapped YouTube growth opportunities that are waiting for you, send a message to our team today. Infographic: Consumer Behaviors & Trends on YouTube YouTube User Demographics L ..read more

Google Analytics 4 (GA4) offers multiple techniques to analyze and report on data, both within the UI itself and in external tools. Read this blog to gain an understanding of each GA4 tool’s value and where to begin when starting out on any given task in GA4. GA4 Reports Reports are aggregated tables of data consisting of overview cards and detail reports that are designed to give you top-level insights into your data. Unlike in Universal Analytics, GA4 Reports are not designed to be heavily sliced and diced for deep analysis. They are intended to serve as snapshots and simple tables of your ..read more

In GA4, Reports are one of two distinct ways to analyze data. Reports can contains both predefined and custom reports to give you top-level insights into your data. Read this blog to dive deeper into GA4 reports and how you can customize reports to fit the unique needs of your business and job role. A Breakdown of GA4 Reports To access GA4 reports, click on “Reports” in the left-hand navigation of your GA4 property: From here, you have a few options of where to navigate: Reports snapshot Realtime reports Sets of report collections (report group headers) and topics (subsets of reports) The ..read more

It’s the second half of 2023. The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. Economic uncertainty and changes in consumer behavior have introduced obstacles for many business – but all is not lost. Your brand can still achieve the goals you set at the beginning of the year. A little bit of inspiration can go a long way. Keep reading to uncover some of the exciting digital marketing strategy wins our clients have achieved this year. Thread Logic Grows Revenue & New Users With Performance Max Strategy Results ac ..read more

Tracking and analyzing website data have become essential for businesses. Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user behavior and helps drive informed decisions. However, it’s crucial to identify and address legitimate tracking issues to ensure the accuracy and reliability of the data. This comprehensive blog reveals best practices to spot tracking issues in GA4. Upcoming Webinar: Navigating GA4 Reports & Explorations | June 27th, 2023 | 2 pm EST. While GA4 offers many exciting new customizations, learning how to navigate an entirely new platform ..read more