To link your YouTube channel with Google Ads, it is easiest to have full admin access on both accounts. If you do not have full admin access on both accounts, you will need to work with the owner on either account to complete the process. When logged into Google Ads, click on the Tools icon in the top navigation. The select “Linked Accounts.” 2. When you’re in the Linked Accounts section, scroll down until you see the YouTube option. Click on “Details.” 3. Again, here is where Google mentions you must own the YouTube channel or know the person who does. Click on “Add Channel.” 4. Search f ..read more

Why is it more difficult to find the Bing Ads search partners within the interface? Google makes it a lot easier. In Google AdWords, we are used to having the Search partners found in the campaign settings. Adjusting the networks for your campaign is one of the first settings you can optimize for any of your campaigns. Bing Ads, on the other hand, makes it a little bit more difficult to find the search partners setting. If you’re stuck on where to go to update your network settings in Bing Ads, you’ve come to the right place. I’m going to show you where to go to exclude, or include, Bing Ads ..read more

While TrueView ads are typically known for building awareness, ecommerce sites also have the opportunity to make a little money off of this brand awareness. Back in May of 2015, Google AdWords announced TrueView for shopping. Video advertisers now have the opportunity to showcase products from their shopping feeds alongside related videos a user is watching on YouTube. Not only can users see related products, but they can purchase them just like they can on Google search. If you want to know how to set this up for your YouTube ads, you’ve come to the right place. I’ll show you how you can ..read more

As a PPC marketer, I’m always trying to better understand my clients’ users. Who is their target audience? What problems do they have, and how can we solve them? When I started embracing this mindset, my copy writing changed from keyword-focused to writing for the user. I now try to figure out how to hold their hand and guide them to the next step in the buying funnel. Getting users to continue in the buying process is nearly impossible if they don’t believe what you’re saying or make them comfortable in the moment. This post is going to take one ad example (from an outsider’s perspective) and ..read more

When writing ads, I’m all about saving time. When wanting to put an acceptable symbol into my ads to make them stand out, I always hated having to Google the symbol I want before copying and pasting that symbol into my ad. This post lists all the symbols I have used in my ads in the past as well as the corresponding shortkeys for a PC. Use these shortkeys to make your ads stand out but also make you more efficient when writing them. Important note before continuing: When you enter the shortkey, you have to hold down the alt button then press the numbers in order. You don’t need to hold the alt ..read more

I have a couple of clients in the music industry who asked me if I’ve ever advertised on Pandora before. With 85 million active monthly users in the United States, it was a good idea. I told them I never have, but a coworker on mine has done some research on the platform before. They were curious on the requirements, but didn’t want to contact their sales team for simple answers. If you’re in the same boat, this blog will give you an idea of what you need to get the simplest campaign set up on Pandora advertising. Mandatory Requirements for Pandora Advertising Pandora is pretty strict on the ..read more

With several of my clients, I see many search queries come through that doesn’t make sense for the business or any of my campaigns. The larger the account, the more of a pain it is to apply the same list of negative keywords to every campaign. While AdWords Editor might make the implementation easier, it makes your account size larger. This means loading your account in Editor will start to take longer and longer. Luckily there is a way to implement AdWords account level negative keywords, and this blog will show you how. Go into Your Shared Library On the left-hand side of AdWords, click on ..read more

In October, 2015, Google added the ability to add cross device conversions in your conversion columns in AdWords. If you’re not familiar with cross device conversions, I’ll explain. One example would be a shopper clicking on your ad from their mobile phone, then later going on a desktop or tablet to make the conversion. These types of conversions can now be tracked in AdWords, but they are not included by default. This post will show you how to include those conversions in your AdWords reporting. 1. Head to the Conversions Section in AdWords 2. Go into Your Conversion Settings 3. Make S ..read more

Stop copying and pasting the + sign before every word in your keyword. I’m going to make this quick guide real simple (only two steps!) so you can go back to optimizing your campaigns and save time in the future. Just follow these few steps and you’ll have your broad keywords converted to modified broad in no time. Append Your Keywords First, highlight all of your keywords, right click, then select Append text. Then add a + and make sure you select “Before existing text.” Then hit Append. Replace Remaining Spaces with ” +” Next, highlight all of your keywords again, right click, then select ..read more

I’m going to start this blog off with a two question quiz. Let’s see how you do. Q1: Name the largest search engine in the world. A1: Did you say Google? Great! You’re correct. Now on to the second question. Q2: Name the second largest search engine in the world. A2: No, it’s not Bing. Yahoo is not right either. Give up? It’s YouTube. Yes that’s right. YouTube is the second largest search engine after Google. And with ads starting to show up more and more on YouTube, paid search advertisers can promote their videos to a variety of target demographics. We’ll look at how that’s possible, but ..read more