In the ever-evolving landscape of digital advertising, staying on top of your game requires embracing automation and utilizing the tools at your disposal. One such tool that deserves your attention is the automated rules feature within Facebook (Meta) Ads. These rules are like your personal assistant, diligently monitoring your campaigns and making adjustments based on the predefined conditions you set. In this article, we’ll explore: What Facebook’s automated rules are Types of automated rules for Facebook ads How to apply Facebook automated rules (and 3 to try!) Let’s dive in. What are Fa ..read more

If you want to run a successful digital marketing agency, your #1 job is to foster a group of happy, long-term clients. Unfortunately, this can be quite a daunting feat. With some of your digital marketing services, like paid search, it’s usually easy to demonstrate your value early on. Whether it be all the heavy lifting that goes into an account buildout or hefty clean-up for an account takeover, it’s often clear to clients that they’re getting their money’s worth during the first couple of months. But then you hit the dreaded plateau that account managers are far too familiar with. Once an ..read more

New social media platforms are launching all the time, but how do you know which ones are worth investing your time and money into? Threads is Meta’s newest social media platform that launched in July 2023. While there has been plenty of buzz about this emerging channel already, you may be wondering if Instagram Threads is worth it for your business. We’ve got you covered with this complete walk-through of the newest social media kid on the block. Table of contents What is Threads? Why is Instagram Threads important? Threads vs. Twitter Is Threads right for your business? How to create an In ..read more

As a small business owner, your ability to understand and connect with your target audience is paramount. In fact, your success hinges on it! By identifying your ideal customers’ needs, motivations, and pain points, you can gain insight into them on a deeper level and develop compelling messaging that resonates and drives results. This is where buyer personas come in. In this article, we’re sharing five helpful buyer persona examples along with everything you need to know to build your own, including: The definition of a buyer persona Why creating these detailed profiles is important for you ..read more

Navigating the ever-changing landscape of pay-per-click (PPC) account structure management can be overwhelming. However, you want to iron out your account structure now to avoid future headaches that could leave you feeling like this:  Given the constant shifts in the rules of audience engagement coupled with economic fluctuations, it’s essential to have a clear understanding of how to set up and manage your accounts with agility.  There are seven fundamental pillars to consider when future-proofing your PPC account structure. Let’s delve into each! ?Totally new to PPC account stru ..read more

Back to school might be a bittersweet time for students, families, and teachers. Business owners, however, should be jumping for joy. Back to school provides tons of opportunities to promote your business and get out of any summertime lulls. In fact, Americans are estimated to spend $37 billion during the back-to-school season. That said, you need an “A+” back-to-school message to maximize your marketing success during this busy time of year. A strong back-to-school message can be applied to any of your seasonal campaigns, social media posts promotions, email copy, ad copy, website pages, and ..read more

Lead generation is an essential aspect of marketing for all businesses. It’s the process of attracting and converting potential customers into leads that express interest in your products or services. And Google Ads is an indispensable platform for businesses to generate leads and improve their marketing strategy. Stat source The COVID-19 pandemic brought unprecedented challenges to many businesses, including a music school I worked with that had to shut its doors to in-person teaching. With students no longer coming to their facility, their phones stopped ringing, and they desperately needed ..read more

Great copy is all around us. Not just in Nike ads or on billboards, but in emails, social media posts, and those delightful little sandwich boards on city sidewalks. Source All those words do some heavy lifting for businesses. They generate awareness, traffic, leads, and conversions. That’s true of sidewalk sandwich boards and seven-figure ad campaigns. So how do you write copy that converts? After a decade of professional writing, I’ve found some copywriting skills to be fundamental for choosing words that compel action–whether copywriting is a central focus of your job or just something you ..read more

You might have the greatest product or service in the world. You might even have the slickest, most compelling branding in the world. Yet, all of that can fall flat because of one avoidable, albeit massive mistake… Your website maintenance isn’t up to par. It’s easy to neglect website maintenance, especially if your company lacks a dedicated web team. Still, website maintenance plays a critical part in any company’s success. Fortunately, website maintenance is manageable for companies big and small–especially with a handy checklist! To equip you with everything you need to know to be successf ..read more

Ever since Google’s Medic Update in 2018, E-A-T (Experience, Expertise, Authoritativeness) has been a hot-button topic in the world of SEO. And not just for health and medical websites, which were among the hardest hit by that update, but for all industries–SaaS, ecommerce, automotive, you name it. Well, Google has since upped the ante, adding another “E” to create the highly intimidating acronym, “E-E-A-T.” What exactly does that mean? And how does it impact your website’s ability to drive traffic? Let’s dive in and see what E-E-A-T is all about. Why should I care about E-E-A-T? When it come ..read more