Are you struggling to understand why the minimum bid for your keywords in Google Ads seems unusually high? In our latest post, we’ll tackle some of the most commonly asked questions about minimum bids in paid search. Note – This post explores the common concerns around the minimum bid of keywords, drawing on insights from publicly available resources provide by Google. Refer to this tweet for more details https://twitter.com/jason_kint/status/1718830641016414657 and access the document here  https://www.justice.gov/d9/2023-10/417378.pdf Why do I suddenly see a High Minimum Bid for ..read more

During this week’s PPCChat session, host Julie F Bacchini discussed the importance of competitive research in PPC, how regularly experts engage in any competitive research, whether they use any tools and any roadblocks or frustration they encounter. Q1: Do you regularly engage in any type of competitive research for your client or brand? If so, how often do you do it? And if not, why not? Yes, quite a bit, but none of it has the level of detail our clients would like. @JuliaVyse YES! It is one of my favourite things to do. I do it as part of onboarding and also quarterly so I can stay on top ..read more

Tinuiti, a U.S.-based digital marketing agency, has released the Q1 2024 Digital Ads Benchmark Report, which provides key insights into the latest trends across Google, Meta, Amazon, and other platforms. This report is based on anonymized performance data from Tinuiti’s managed advertising programs and highlights several significant findings. The complete report can be downloaded here. Decoding the Performances of Major Digital Ad Platforms in Q1 2024 Spending growth of Amazon Sponsored Products, Facebook, Google Search and YouTube was steady from Q4 2023 to Q1 2024 but Instagram was a ..read more

Boost your digital advertising approach with Tinuiti’s Q1 report. This data-driven analysis of Google, Meta, Amazon, and other platforms, using anonymized campaign information, provides valuable insights to help you make well-informed decisions. The complete report can be downloaded here. Google Search Ads: Steady Growth Despite Competitive Landscape The rise of automated ad formats like Performance Max and the entry of major competitors like Temu are stirring things up in the Google search ad world. The rise of Performance Max campaigns and the arrival of Temu added new layers of complexi ..read more

Ready to dive into the exciting world of Google Ads? This beginner-friendly quiz is designed to test your understanding of core concepts and prepare you for PPC success. Whether you’re a fresh-faced entrepreneur or a seasoned professional looking to brush up on the basics, this quiz is designed to assess your understanding of core Google Ads concepts in a fun and engaging way. So, get ready to answer! Instructions: Read each question carefully and select the answer you believe is correct. No peeking at the answers (which will be revealed at the end)! Feel free to use the comments section b ..read more

Host Julie F Bacchini discusses the theme “Diversification in PPC” during this week’s PPCChat session. The discussion includes exploring advertising across various platforms and expanding skill sets as PPC professionals. Q1: Do you work across multiple ad platforms? If so, which ones? I am doing most of my work in Google Ads these days. I would be happy to do work on pretty much any platform but Meta though (and I have worked on everyone except Pinterest, Snapchat or TikTok). @NeptuneMoon I manage Meta for a client & was recently asked about LinkedIn & Pinterest. I prefer working onl ..read more

Every PPC advertiser strives for high-quality, audience-relevant ads. However, how can you measure that success? This is where Quality Score comes into the picture. It is a key factor that influences the success of your online marketing campaigns. What is a Quality Score? Google Ads uses Quality Score to see how well they match what people are searching for. This score depends on 3 key things: Click-through rate (CTR):- The rate at which users click on your ad after seeing it. Ad Relevance:- How closely do ads match the intent behind the user’s search query? Landing Page Experie ..read more

Here is the full recap of this week’s PPCChat session where host Julie F Bacchini shed light on the importance of the post-click (landing page) experience, what are the biggest or most common issues PPCers encounter on landing pages and more. Q1: What level of importance do you place on the post-click (landing page) experience for accounts that you manage? It’s super important. Not only will I not run the campaign until I am super happy with the landing page and conversion tracking. I also will make the client take ownership of going against laning page recommendations. @navahf Soo much impo ..read more

Amazon PPC is a powerful tool for sellers to promote their products directly within Amazon’s search results and product pages. However, navigating the complexities of Amazon PPC requires a deep understanding of its nuances and best practices. In this comprehensive cheatsheet, we’ll delve into the essential strategies and tactics to help you master Amazon PPC and achieve your business goals. Campaign & Ad Group Harmony Define Your Goals: Identify your objectives for each campaign type (Sponsored Products, Sponsored Brands) – are you seeking increased sales, brand awareness, or produc ..read more

Among PPC professionals, it’s become increasingly common to clarify perplexing and bewildering aspects of PPC to clients. Host Julie F Bacchini sought insights from experts regarding the topics they find themselves explaining to clients more frequently, as well as which ad platforms they find most challenging or perplexing to explain. Q1: Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past? And are the things you have to explain more complex, confusing and/or confounding? I definitely feel like th ..read more