Adwords is one of the key digital marketing channels today for most businesses. While Adwords is generally pretty effective and delivers fast results compared to any other channels, advertisers must realize it is a data centric science and if the Adwords campaigns are managed systematically with data driven decisions, the effectiveness and ROI of the campaigns can multiply manifold. Adwords performance and metrics are also highly dynamic based on the competition. Some of the key Adwords metrics like Max bid, Cost per Click, average position etc are all influenced by the number of competitors a ..read more

Mobile bid adjustment for Adwords Enhanced Campaigns Image Courtesy: business2community.com Google announced Enhanced Campaign for Adwords in February and while the change has been positioned as an upgrade to the existing Adwords system it has garnered a fair share of criticism from Adwords consultants, primarily because it takes away a lot of control that advertisers enjoy in the present Adwords system. However, recently Google has announced an extra level of control that is sure to bring some smile for the Adwords professionals. With the latest change, Google will allow Mobile bid adjustme ..read more

With every passing day, running campaigns on Google Ads / Adwords is becoming crazy expensive with increasing CPC, more and more advertisers coming onto the platform, intensifying competition. However, as a digital marketer, particularly, if you are a performance marketer, you cannot run without Google Ads, given the immense reach and potential the platform offers. But what you can do is work on your campaign to improve Google Adwords ROI for every dollar you spend. The operating premise of a successful Adwords campaign is to acquire the maximum number of leads/sales/revenue at the lowest pos ..read more