In August 2023, Google launched GMC Next at its annual Marketing Live event. Since then, many merchants have made the switch and upgraded to this new version. With a set of efficient tools and features, GMC Next has truly revolutionized how Google provides e-commerce management services to its users. However, the update is still in its beta version. So, it may not be sufficiently equipped to serve every business’s multidimensional needs. Besides, there’s also a learning curve associated with it. This explains why newly switched users are moving back to GMC’s classic experience.  So ..read more

In August 2023, Google announced the arrival of Google Merchant Center (GMC) Next—an upgraded version of its pioneer Merchant Center—through its annual Marketing Live event.  Apart from declaring the update, this revelation also hinted at Google’s roadmap for empowering online businesses.  Google Merchant Center Next (Feedonomics) But that’s not all that makes GMC Next so special.  From the new features to the robust enhancements, everything about this new Merchant Center update clearly indicates that it’s likely the next big evolution in the eCommerce space. So, if you’re ..read more

Ever wonder how your online orders magically appear at your door despite all the hurdles they face? The answer is GTIN, a special number that tracks products throughout their journey. GTIN, given by GS1, helps sellers and shippers identify items accurately. If you sell and advertise on e-commerce and marketing platforms, having a GTIN is crucial for global sales and happy customers. With a GTIN, you can sell your products globally and improve your customer experiences. In this blog, we’ll explore GTINs, why they matter, and how to effectively implement them for optimal product tracking and sal ..read more

In August 2023, Google announced the arrival of Google Merchant Center (GMC) Next—an upgraded version of its pioneer Merchant Center—through its annual Marketing Live event.  Apart from declaring the update, this revelation also hinted at Google’s roadmap for empowering online businesses.  Google Merchant Center Next (Feedonomics) But that’s not all that makes GMC Next so special.  From the new features to the robust enhancements, everything about this new Merchant Center update clearly indicates that it’s likely the next big evolution in the eCommerce space. So, if you’re ..read more

Rapidly evolving technology can lead to a tremendous increase in the need for advanced marketing strategies. It is challenging to manage marketing campaigns, fulfill orders, stay updated with the latest marketing trends, and simultaneously overcome your competitors–phew! It’s a burdensome task.  But all of these efforts will be in vain unless you use the best strategies devised for different marketplaces. Flourishing in an e-commerce marketing platform’s competitive landscape can be a hurdle few merchants easily overcome. Pinterest is a treasure trove for merchants looking to expand their ..read more

Choosing one in the Bing ads vs. Google ads debate can be tough as both offer some exceptional benefits for different types of advertisers.  Bing Ads, with an average CPC of $0.46, offer affordability compared to Google’sGoogle’s $0.66. But despite these numbers, Google ads have a 76% search market share, highlighting their extensive reach.  Bing Ads often appeal to a specific demographic: older, wealthier users, primarily in the U.S. In contrast, Google Ads attracts a broader, younger, and more tech-savvy audience on a global scale.  Given these differences, the question arises ..read more

Ever wonder how your online orders magically appear at your door despite all the hurdles they face? The answer is GTIN, a special number that tracks products throughout their journey. GTIN, given by GS1, helps sellers and shippers identify items accurately. If you sell and advertise on e-commerce and marketing platforms, having a GTIN is crucial for global sales and happy customers. With a GTIN, you can sell your products globally and improve your customer experiences. In this blog, we’ll explore GTINs, why they matter, and how to effectively implement them for optimal product tracking and sal ..read more

Product feed management remains the key component in e-commerce success. It is the first step for any merchant looking to advertise their products and scale their business. Product feed management involves creating, optimizing, and distributing product feeds to multiple channels such as marketplaces, online sales channels, affiliate networks, and comparison site engines. Product feed management software helps you automate the creation, optimization, and distribution of feeds, thus eliminating manual effort and time. There are various product feed management tools to help you successfully run y ..read more

Product feed management remains the key component in e-commerce success. It is the first step for any merchant looking to advertise their products and scale their business. Product feed management involves creating, optimizing, and distributing product feeds to multiple channels such as marketplaces, online sales channels, affiliate networks, and comparison site engines. Product feed management software helps you automate the creation, optimization, and distribution of feeds, thus eliminating manual effort and time. There are various product feed management tools to help you successfully run y ..read more

Amazon marketplace isn’t just big—it’s colossal! To give you an idea, it has almost 310 million active users around the globe. And the most interesting part is that 80% of these users are from the United States, adding up to over 230 million customers. That’s like having almost the entire population of the United States browsing and buying stuff on this platform. Now, if you’re a seller who wants to thrive on this platform, you must have a stellar product feed. Without it, you’re not in much luck since Amazon features millions of sellers. Amazon product feed can help you facilitate the ex ..read more