E-commerce is rapidly changing the way we shop. In 2023, global e-commerce sales reached nearly 5.8 trillion dollars, which was a huge increase from previous years. Experts expect this growth to continue, with sales likely to exceed 8 trillion dollars by the end of 2027. This growth means that, as merchants, it is important to use effective ecommerce marketing tools. Why? It’s because these tools help you streamline your marketing efforts, personalize customer experiences, and track the effectiveness of your campaigns.  However, the question is which e-commerce marketing tool you should u ..read more

As you all know, Instagram is the most popular platform, with 2 billion active Instagrammers tapping on posts and sharing memes daily. It’s the most preferred platform among young demographics, especially the age range of 18-34.  Apart from liking cute pet pics and sharing memories, it has paved the way for eCommerce businesses looking to expand their brand and reach more customers. To facilitate this expansion, Instagram provides a vital tool: Instagram Shopping. This feature enables businesses to connect with potential customers through images, reels, ads, Instagram Shop, and more. So ..read more

Etsy was launched in 2005 and quickly became a global marketplace for handmade goods. It is home to millions of artists selling their crafts and creating lucrative businesses. These artisans sell creative, unique, handmade goods and vintage treasures. In 2023, Etsy had 97.3 million active buyers worldwide, generating a whopping revenue of $2.748 billion in that year alone. It is a go-to place for every art lover. Etsy provides powerful tools, support, and education to empower entrepreneurs.  While everything about Etsy revolves around making businesses blossom, why are sellers leaving and ..read more

Finding the right app for product feed management is crucial to streamline operations and effectively advertise and sell your products. One application that has recently gained massive recognition is the Shoppingfeed by Contentserv.  The app offers various features that help in optimizing your product feed. While the app has so much to offer, there are alternatives at par with it that you can consider. In this blog, we shall discuss Shoppingfeed competitors and analyze them thoroughly for better understanding.  The blog aims to understand the competitors, their functionalities, featu ..read more

Amazon is the biggest eCommerce platform worldwide, with a mind-boggling 600 million products available. But how do you find what you’re looking for in such a vast store? That’s where Amazon ASINs come into play. An Amazon Standard Identification Number (ASIN) is a special 10-character code used by Amazon and its partners to distinguish products. With over 600 million items in its catalog, Amazon assigns a unique ASIN to each product or variation, aiding in catalog organization. While shoppers can use ASINs to identify products, they are even more significant for sellers. ASINs serve as u ..read more

Finding the right app for product feed management is crucial to streamline operations and effectively advertise and sell your products. One application that has recently gained massive recognition is the Shoppingfeed by Contentserv.  The app offers various features that help in optimizing your product feed. While the app has so much to offer, there are alternatives at par with it that you can consider. In this blog, we shall discuss Shoppingfeed competitors and analyze them thoroughly for better understanding.  The blog aims to understand the competitors, their functionalities, featu ..read more

The Google Merchant Centre is an extremely popular platform for eCommerce sellers. It helps businesses upload and manage product data. Merchants get several other important commerce features, like tracking ad metrics and running campaigns. The common version (GMC Classic) enables merchants to optimize their product listings to get more traffic. Businesses can work with several different types of product feeds and optimize the content. Recently, Google is rolling out its new version of the Merchant Center, called Google Merchant Center Next. In Google Marketing Live ’23, Classic will transition ..read more

Shopify and Amazon are exemplary powerhouses in the e-commerce industry. Shopify merchants often integrate their shops with different platforms to sell their products, and Amazon is one of the top platforms for Shopify merchants. It can help Shopify merchants showcase their products in front of nearly two billion visitors per month. While selling products on Shopify is definitely useful, selling on Amazon can bring in one of the many challenges faced by merchants in the e-commerce industry: inventory synchronization across Shopify and Amazon. Shopify Amazon inventory sync refers to keeping you ..read more

In August 2023, Google launched GMC Next at its annual Marketing Live event. Since then, many merchants have made the switch and upgraded to this new version. With a set of efficient tools and features, GMC Next has truly revolutionized how Google provides e-commerce management services to its users. However, the update is still in its beta version. So, it may not be sufficiently equipped to serve every business’s multidimensional needs. Besides, there’s also a learning curve associated with it. This explains why newly switched users are moving back to GMC’s classic experience.  So ..read more

In August 2023, Google announced the arrival of Google Merchant Center (GMC) Next—an upgraded version of its pioneer Merchant Center—through its annual Marketing Live event.  Apart from declaring the update, this revelation also hinted at Google’s roadmap for empowering online businesses.  Google Merchant Center Next (Feedonomics) But that’s not all that makes GMC Next so special.  From the new features to the robust enhancements, everything about this new Merchant Center update clearly indicates that it’s likely the next big evolution in the eCommerce space. So, if you’re ..read more