CURVE CONNECT Launches September 2020
The Lingerie Journal
by Lingerie Journal Staff
4y ago
With a click or tap, intimate apparel brands and buyers will step into CURVE CONNECT, a new digital lingerie trade event and experience crafted by EUROVET Americas and Grip, an Event Matchmaking Software. Set to take place online between September 13 – 25, buyers will be able to “swipe” between vendors and products offered to them and access to a unique catalog of brands from the comfort of their home or office at no cost. For exhibitors, using the technology will drive extra virtual “foot traffic” and sales opportunities. “The technology provides video meetings in the browser, meaning no dow ..read more
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Summer Lingerie Inspiration from Foxy Lingerie
The Lingerie Journal
by Estelle Puleston
4y ago
“Summer Lingerie Inspiration: treating yourself to nice lingerie can provide a little refreshing escapism from the current state of the world.” This summer has been an unusual one for sure. From the absence of vacations and leisure activities to the shift, for many of us, to working from home, our lifestyles have undergone a major upheaval. And lingerie shopping habits haven’t gone unaffected by the disruption, such as a surge in the popularity of loungewear for all this time we’re spending at home. Bill Rowell, owner of Foxy Lingerie, notes some key changes: “COVID-19 has shifted shoppers ..read more
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Louisa Bracq SS21 Fury to Live
The Lingerie Journal
by Lingerie Journal Staff
4y ago
“The story of this collection begins the day I flew to New York in February 2020. It was the first time I left France to discover the city that never sleeps,” explains Matthieu Bracq, Creative Director for Louisa Bracq. “In my mind I had collected images and references, from books and movies since my teenage years Especially from the “Beat Generation” era through authors, poets like William Burroughs, Allen Ginsberg and Jack Kerouac, who challenged American conventions in the early 1950s.” “They brought into the daylight those subjects we didn’t see, or rather those we choose not to see. Thi ..read more
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Eats Lingerie Blue Cherry Collection
The Lingerie Journal
by Luis Paredes
4y ago
Eats Channel launched their second lingerie collection, Blue Cherry. The collection, comprising of a bra, garter belt and g-string is crafted from luxurious blue eyelash lace, soft satin trims and finished with the utmost attention to detail with glossy gold hardware and bespoke Eats-themed cherry charms. The campaign for the collection was photographed on a private ranch in the Malibu Hills by LA based photographer Sonny Chaotic. Featuring Australian model and brunette bombshell Renee Murden, the inspiration for the campaign was based on the location itself: a dry and dusty ranch blooming wi ..read more
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How Wireless Bras Lead the Home Leisure Trend
The Lingerie Journal
by Lingerie Journal Staff
4y ago
Above: Stretch Lace Microfiber Bra from Coquette available on FoxyLingerie.com. “Women are focusing on wellness and self-care in all parts of their lives, including the way we think about the bras we wear.” – Dora Lau, Dora L. International. The market for wire-free bras is expanding at an impressive pace, as women are working from home and are instinctively drawn items that bring comfort. There’s even a new category that has been born called “Home Leisure” which speaks to our desire for comfort in all areas of our lives, including what we wear. Wire-free bras are enjoying growth in the “Ho ..read more
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Natural & Naughty: Remote Lingerie Photoshoot
The Lingerie Journal
by Lingerie Journal Staff
4y ago
In April 2020, due to Covid-19 crisis, award winning photographer Becky Yee saw most of her brand campaign shoots rescheduled until late summer. The innovative artist brought together a professional makeup artist and an agency model virtually. Through the technology of video conference Becky organized the team virtually from three separate locations. Equipped with only an iPhone and ring light the model was able to execute the shoot in her own Brooklyn apartment. Connections made at CURVENEWYORK Designers which Becky had met at the lingerie trade show CURVENEWYORK were selected for the theme ..read more
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Mapalé Be Safe Face Mask Collection
The Lingerie Journal
by Lingerie Journal Staff
4y ago
“In this together.” These are powerful words that invoke a feeling belonging, safety and companionship. With so much uncertainty today, one thing you can be certain of is that brands like Mapalé will be there with new products and innovations. With the Coronavirus impacting the world, Mapalé released their new Be Safe Collection: a protective, functional yet fashionable line of face masks crafted using an anti-fluid fabric. This woven fabric repels water and base liquids acting as a skin shield along with solar protection amongst other features. “Its multi-functionality allows it to be us ..read more
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Dramatically-Different Leakproof Underwear by Proof
The Lingerie Journal
by Estelle Puleston
4y ago
One of the big, breakout lingerie trends of the past few years has been leakproof underwear. But as a newly-popular category of product, there’s still room for innovation – and proof® is one such brand on a mission to improve upon what’s already out there. The founders – sisters Jodi, Kari and Lori Caden – are no strangers to the lingerie industry, having previously founded Belly Bandit®. Now, via proof®, they claim to have created the first fully leakproof underwear on the market. Above: The Mesh Hipster. What makes proof® different? The effectiveness of this brand’s underwear is all thanks ..read more
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Hot Couture Katrina Collection on Darkest Fox
The Lingerie Journal
by Lingerie Journal Staff
4y ago
“Silk tulle, soft laces, and seductive silhouettes kissed by satin details.” This, my fellow lingerie fanatics, is why we’re in love with the Hot Couture Katrina Collection that’s now available on DarkestFox.com. “A timeless collection pieced with the finest tulle fabrics in black and fashionably delicate light toffee colour embroideries. Inspired by the 1930s couturing style, defined by corsetry-inspired lace-up details, with no padding or underwire, to reveal a natural woman’s body curves.” says Hot Couture founder and designer, Veronica De Luca Gravili, of her Katrina pieces. This colle ..read more
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