The LYCRA Company, a global leader in developing innovative and sustainable fibre and technology solutions for the apparel industry, announced the launch of a revolutionary new targeted shaping innovation for stretch denim at a press conference at Kingpins Amsterdam today. LYCRA FitSense® denim technology is a shaping technology engineered to provide a unique fit solution to consumers of all body types and shapes. Its advanced shaping effect delivers targeted support to common trouble spots that can impact garment fit, such as the tummy and waist, thighs and rear, offering a customisable fit ..read more

HJ Hall introduce key product updates to its underwear and thermal collections. Its latest product offering continues the brand’s dedication to experience, innovation and design creativity. HJ Hall continues to expand its already expert offering of underwear and thermals with the addition of the Essentials Cotton Vest and Essentials Cotton T-Shirt Twin Packs – ideal for the cooler months. Championing premium standard basics for optimal everyday comfort, HJ Hall continues to highlight its commitment to making environmentally conscious choices through its membership of the Better Cotton Initiat ..read more

PayComplete’s ‘The Cash Chasm’ report reveals cash is here to stay but cash management for many businesses remains stuck in the Stone Age (with 57% of businesses expecting to never be fully cashless). This is according to The Cash Chasm, a new research report from global cash management solutions provider PayComplete which surveyed cash processing and management decision-makers within the retail, hospitality, and leisure sectors from across the world, to assess the status of cash management. However, regardless of cash’s staying power and continuing popularity with consumers, many businesses ..read more

The iconic Feathers plunge t-shirt bra by Natori has won thousands of followers around the world and from its remarkable creation as the original plunge bra to evolving into the epitome of the brand’s essence, Feathers has not only stood the test of time but has also become synonymous with quality, innovation, and excellence. Beloved of celebrities, influencers and women everywhere! Natori has a close association with its female ‘fans’ and  their bras are designed to embrace femininity without sacrificing comfort with mynatori influencers and wearers. The company will be running an inte ..read more

Specialist large cup fittings specialist, Panache Lingerie, has called for bras to be exempt from VAT. Panache Lingerie are in support of the motion that was carried by members of the Society of Radiographers last week, that bras are a basic necessity and called on the Treasury to remove the VAT from the sale of bras, claiming it could be considered discriminatory under the Equality Act as it disproportionately affects women. Members of the Society added “Those who are wearing a bra size D or above often get backaches, aching shoulders, and neck pain, because of the weight of their breas ..read more

The 2023 event From 1-3 June 2024, the highly anticipated SwimShow trade show will return to the Miami Beach Convention Centre for Miami Swim Week, staged one full month earlier than previous events. The Show promises an array of new brands and strategic partnerships that will engage exhibitors and visitors – offering all visitors a free ticket to the Summer Fashion Summit. The Summer Fashion Summit is an exclusive two-day conference bringing together top industry players in swimwear and resortwear, AI in fashion and sustainability solutions. It will consist of panel discussions and mastercl ..read more

The LYCRA Company, global leader in developing sustainable fibre and technology solutions for the apparel and personal care industries, has launched an integrated media campaign on Earth Day that promotes the upcoming release of its bio-derived LYCRA® fibre made with QIRA®. Grounded World This sustainable fibre solution will be available in early 2025 and is the result of a unique collaboration with Qore®, producer of QIRA®, a key ingredient in LYCRA® fibre. QIRA® will be made from annually renewable dent corn at a state-of-the-art facility in Iowa. It will be used to make bio-derived LYCRA ..read more

22nd April 2024 –  This Earth Day Nudea is unveiling its second annual Sustainability Report. As a B Corp brand with a belief that transparency is trust, it’s important for Nudea to be honest and accountable about its progress and goals when it comes to sustainability. This year’s report outlines the progress made over the past 12 months towards circularity and being climate positive.   Nudea’s CEO and Founder, Priya Downes comments: “I am pleased that 2023 marked a year of legislative changes to tackle fast fashion, but much more needs to be done to reduce the harm the fashion ..read more

adidas have partnered with masters in ‘reactivewear’ engineering, Rheon Labs to launch the new era of hi-tech sports bras which empowers women to experience sport without restraint – as research shows 72% of women experience breast pain when running. The new kit features the RHEON reactive super polymer which adapts to support the breast during high intensity movements. www.mattbenstone.com The adidas TECHFIT CONTROL BRA adapts to support the breast during high intensity movements. This provides women with the support they need, when they need it most, whilst also maximi ..read more

Monday 22nd April is World Earth Day, a global event which aims to highlight the importance of protecting the environment. Underlines speaks to the Founder of Capri Swimwear, Isabelle Alexander, to share her insight on what it means to be a sustainable brand in 2024 and how the industry can do better in the future. The theme for Earth Day in 2024 is “Planet vs. Plastics”. The topic aims to raise awareness of the harms of plastic pollution for human and planetary health. Although plastic has been a buzzword for quite a number of years now, we are still seeing a huge increase in the use of poly ..read more